20 Coca-Cola Innovations
20 COCA-COLA INNOVATIONS
Implications - Coca-Cola continues to be one of the most successful brands of carbonated beverages and represents how businesses should continuously be innovating while maintaining some familiarity. Coca-Cola has maintained its trademark color sceme, while altering product designs only slightly. Businesses that upkeep their image with only minor tweaks will find they easily develop public recognizability.