Prodigy

20 Coca-Cola Innovations

By: Vincent Salera - Published:   Updated: Jul 4 2011
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. You can safely say it is one of the most recognized and adored brands in the world. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke. Enjoy these Coke-inspired innovations, including fan-based Facebook pages, Coke experiments, couture Coke bottles, and fried Coke.

Implications - Coca-Cola continues to be one of the most successful brands of carbonated beverages and represents how businesses should continuously be innovating while maintaining some familiarity. Coca-Cola has maintained its trademark color sceme, while altering product designs only slightly. Businesses that upkeep their image with only minor tweaks will find they easily develop public recognizability.