From Webby Leggings to Spiderman Robots
Ever since I was old enough to watch morning cartoons, I loved Spidey. From his web slinging, to the inner thought monologues Spider-Man owned. 17 Spider-Manovations was the least I could do. Here’s looking at you, kid.
Implications - The reason why superheroes are still, and have always been, attractive to consumers is because of what they represent. Superheroes are symbols for not only having two identities, but one that is more athletically inclined, physically enhanced and courageous than the other. Mild-mannered citizens wish to emulate this concept in daily life, and integrating heroes into products will bring them one step closer.