Prodigy

From Dancing on Heads to Body Twistercising

By: Howard Wu - Published:   Updated: Mar 31 2011
Acrobats and contortionists are predominantly featured in circus troupes and Las Vegas shows, although they are now making their way into mainstream marketing.

Print ads, billboards, television commercials, and viral YouTube videos alike are now successfully using these athletic skills to generate attention and sales. Check out some of our most viral examples below.

Implications - Organizations like Cirque De Soleil have brought acrobatics to the forefront of our cultural zeitgeist to the point where it is now an increasingly accepted, admired and appealing art form. This has made this form of expression a viable and appealing advertising fixture that clever companies can use in order to intrigue and excite their target market.