Rockstar

From Jeweled Eyewear to Bionic Contacts

By: Rose Nazarali - Published: Aug 5, 2009   Updated: Apr 14 2011
Contact lenses have come a long way in the last few years; from glass to soft comfort wear. And now, as seen below, technology is taking contact lenses to the next level. From patterned and bejeweled lenses to cyborg and bionic eyes, this cluster has it all!

Implications - Contact lenses have become a unique way that consumers can change their identity. The target audiences want to change their identity as an effort to define their beauty. Additionally, consumers who wish to make small changes appreciate the ability to choose. Contact lenses have become more elaborate in regards to colors and patterns as well as comfort in order to help consumers project their definition of beauty.