15 Contact Lens Innovations
From Jeweled Eyewear to Bionic Contacts
Implications - Contact lenses have become a unique way that consumers can change their identity. The target audiences want to change their identity as an effort to define their beauty. Additionally, consumers who wish to make small changes appreciate the ability to choose. Contact lenses have become more elaborate in regards to colors and patterns as well as comfort in order to help consumers project their definition of beauty.