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Seniors Trends

While people are often weary of reaching old age, retirement doesn’t necessarily mean the end of the road, and Trend Hunter’s seniors category is here to offer some insight into how this aging generation is making the most out of life. From unexpected senior activities to developments in active lifestyles and retiree entertainment, these trends are offering a glimpse into what life is like for aging consumers.
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Accessible Travel Agencies
Accessible Travel Agencies
Accessible Romania by Sano Touring Revolutionizes Travel
Accessible Romania by Sano Touring is an accessible travel agency focused on making adventure and discovery available to people with disabilities. As the name might suggest, the initiative aims to... MORE
Accessible Bathroom Collections
Accessible Bathroom Collections
MAC Faucets Aims to Enhance Inclusivity and Comfort
MAC Faucets has unveiled its Accessible Bathroom Collection, aiming to enhance inclusivity, comfort, and safety in commercial bathrooms. The capsule includes a variety of products such as grab bars,... MORE
Dedicated Mobile Fitness Apps
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
SilverSneakers GO is a mobile fitness app designed exclusively for older consumers who want to stay active and healthy in the modern world. The app offers a variety of features to suit the needs and... MORE
Nonprofit-Backed Senior Social Apps
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
‘Senior Planet Community’ is a social media app that proves the field is not just for younger consumers. There is a growing demand for online platforms that cater to the needs and... MORE
Deep Sea Funerals
Deep Sea Funerals
Mondial Boasts Another Way to Scatter the Ashes of Loved Ones
Mondial, a Tokyo-based creative agency has developed a Deep Sea Funeral service as a unique and environmentally friendly approach to laying loved ones to rest. The offering draws inspiration from... MORE
Multi-Generational Travel Deals
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Seeing the potential to support multigenerational travel and family bonding, easyJet Holidays adopted the popular “Kids Go Free” model to support families in traveling with grandparents... MORE
Expanded Health Companion Apps
Expanded Health Companion Apps
Lark Health Added Three GLP-1-Related Services to its Companion App
Lark Health is a digital health company that offers personalized coaching and chronic disease management through its AI-powered platform. The company recently announced the expansion of its weight... MORE
Senior-Focused Wellness Platforms
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Mirabelle is a new digital fitness center managed by The Arbor Company, designed to provide seniors with tailored workout plans without instructor guidance. Heyday Fitness leverages AI technology to... MORE
Snazzy Electric Mobility Scooters
Snazzy Electric Mobility Scooters
The 'Tectus' is Designed to Transport Seniors In Safety & Style
Electric mobility scooters are generally not associated with any kind of aesthetic appeal or style points due to the fact that they’re perceived strictly as utilitarian vehicles designed to... MORE
Natural Hearing-Promoting Aids
Natural Hearing-Promoting Aids
Widex Introduces the SmartRIC Hearing Aid
Widex recently introduced the SmartRIC hearing aid. The product stands out with its innovative L-shaped design aimed at enhancing natural hearing. Widex’s SmartRIC hearing aid boasts improved... MORE
Classic Soda
Brands launch sodas with nostalgic flavors and probiotic health benefits
Trend - Brands are tapping into nostalgic soda flavors, reimagining these drinks as health-positive products filled with probiotics. These items satisfy nostalgic desires for hearty, classic sodas while simultaneously boosting consumers' gut health.

Insight - Many consumers remember the joy of drinking soda as a youth. However, far fewer customers continue to drink soda in adulthood for health reasons. These consumers desire to recapture these flavorful, youthful experiences, but not to the detriment of their own health. Therefore these customers place pressure on brands to create better-for-you products that appease nostalgia.
Workshop Question - How could your brand integrate nostalgia with modern trends?
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Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Infrared Monitoring Smart Rings
Infrared Monitoring Smart Rings
The 'Velia' Smart Ring Uses Senbiosys Technology and a Smart App
The Velia smart ring is a wearable device that can monitor your health and wellness. ‘Senbiosys’ is the mother company and specializes to bring the advances in CMOS Image Sensors to the... MORE
Leave-In Scalp Massage Serums
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
Silvering, a brand known to target older demographics, boasts a powerful scalp massage serum that promises to promote healthier, stronger, and thicker silver hair while reducing shedding. The... MORE
Adaptive Senior Fashion
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Joe & Bella makes modern, adaptive fashion for seniors like CareZips pants and the Everyday Magnetic Button-Down for Men, which are stylish as well as supportive of dignity and independence.... MORE
play_circle_filled Self-Guided Mobility Aids
Self-Guided Mobility Aids
Glidance Showcased the 'Glide' at CES 2024 as an Innovative Mobility Aid
The ‘Glide’ from Glidance is a revolutionary mobility aid that combines the features of a walker and a scooter. It is designed to provide stability, comfort, and convenience for people... MORE
Loneliness-Combatting Grocery Shopping Experiences
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Delicious soup brand Oma’s Soep collaborates with Albert Heijn supermarket branches in Amsterdam to elevate the grocery shopping experience in January. The shopping basket initiative aims to... MORE
Top 80 Baby Boomer Trends in 2023
Top 80 Baby Boomer Trends in 2023
From Boomer Cannabis Campaigns to Senior-Targeted Beers
Empowered entrepreneurship, voluntourism and purpose-built offerings are some of the themes at the forefront of the top 2023 Baby Boomer trends. In 2023, The Golden Bachelor revived a reality... MORE
AI-Powered Family Story Books
AI-Powered Family Story Books
Life Story AI Will Help Users Preserve Their Family's Legacy
Lisa is an AI biographer behind Life Story AI, an exciting tool that helps to capture the essence of a family’s legacy. Tailored for individuals seeking to preserve cherished memories, this... MORE
play_circle_filled Healthcare Assistant Robots
Healthcare Assistant Robots
Enchanted Tools' Miroki and Miroka Were Presented at CES 2024
Traditionally devoid of emotions, robots have been redefined by CES 2024 innovations like Miroki and Miroka by Enchanted Tools, a healthcare assistant robot with friendly expressions and humanoid... MORE
Japanese Adventure Game Prequels
Japanese Adventure Game Prequels
Like a Dragon Gaiden Follows Kiryu After the Events of Yakuza 6
Like a Dragon Gaiden: The Man Who Erased His Name is a spin-off game that follows Kazuma Kiryu’s story after Yakuza 6. The game was initially conceived as DLC for Like a Dragon: Infinite Wealth,... MORE
Community-Oriented Aging Apps
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Actress and entrepreneur Melissa Gilbert has taken a significant step in expanding her Modern Prairie lifestyle brand by introducing a dedicated app. Modern Prairie, created to align with Gilbert&#... MORE
Efficient One-Click Scanning Solutions
Efficient One-Click Scanning Solutions
Vivid-Pix's Memory Station™ Addresses Various Needs
Vivid-Pix has launched its Memory Station and software, which enable users to scan, restore, and record materials in order to preserve cherished photos, documents, and memorabilia. Presented as an... MORE
Smart Walking Canes
Smart Walking Canes
The CAN Go Smart Cane Enhances Senior Safety with Artificial Intelligence
Despite significant advances in technology, canes for seniors have remained largely unchanged over the years, and the CAN Go is an AI-powered smart cane that changes this with fall detection,... MORE
Accessible Ready Meal Boxes
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Parsley Box is an emerging brand dedicated to delivering ready meals to older customers. Kevin Dorren, the Chief Executive and Co-founder of Parsley Box, created the brand to assist the “broken&... MORE
play_circle_filled Muscle Loss-Combating Playground Benches
Muscle Loss-Combating Playground Benches
Helan & RAAK Design Modify Benches to Encourage Activity
Belgian health insurer Helan and RAAK Design Studio are redefining the design of the conventional playground bench. Seeking to emphasize personal health and longevity, the partners reimagine the... MORE
Remote Caregiver Kits
Remote Caregiver Kits
The Essential Care Kit Assists Caregivers with Next-Gen Technology
As more and more adults choose to age at home rather than move in with their children or an assisted living facility, there’s a need for smart solutions like Nomo Smart Care’s Essential... MORE