sema, Trend Hunter

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sema
sema
 Trend Hunter
Rookie
Occupation
VP Marketing SEMA
Los Angeles
Website:
sema.org
Interests
Lifestyle
Marketing
Business
Stats
Published Trends: 0
Posted Trends: 7
Comments: 0
Edits: 0

Published: 0%

Peter MacGillivray SEMA Vice President, Marketing and Communications Peter MacGillivray joined SEMA (Specialty Equipment Market Association) as vice president of sales and marketing in September of 2001. MacGillivray joined the editorial staff of Four Wheeler magazine in Los Angeles immediately af… [Full Bio]



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sema's Latest Trends


SEMA STUDY FINDS GROWING DEALER INTEREST IN ACCESSORIES AND SPECIALTY EQUIPMENT SEMA STUDY FINDS GROWING DEALER INTEREST IN ACCESSORIES AND SPECIALTY EQUIPMENT

More dealerships are turning to specialty parts and accessories, according to the Specialty Equipment Market Association (SEMA). A study titled “Dealer Vehicle Buyers; SEMA Show 2006” found that the number of dealerships represented at the show increased 10% from the previous year. The sevente… [More]



Creating Buzz in Emerging Motorsports Creating Buzz in Emerging Motorsports

Wheel & Tire By Carr Winn Drawing a Crowd Reaching Enthusiasts Through Emerging Motorsports One new racing series that puts the screws to high-performance racing rubber is drifting. Given the proving-ground nature of the sport and its growing enthusiast base, Bridgestone Firestone was a promin… [More]



SEMA Announces Most Accessory Friendly Vehicles for 2007 SEMA Announces Most Accessory Friendly Vehicles for 2007

Business By Steve Campbell 2007 SEMA Design Awards Manufacturing Members Select Four New Accessory-Friendly Vehicles Well-matched partnerships can make any business stronger. That’s th… [More]



Dealers and Automakers Rush to SEMA Industry Dealers and Automakers Rush to SEMA Industry

DEALERS AND AUTOMAKERS RUSH TO EMBRACE SPECIALTY EQUIPMENT MARKET Out among the dirt, boulders and man-made obstacles of the Truck Trend Proving Ground at the 2006 SEMA Show, the Rhino Offroad RTV is drawing a bigger crowd each day. The vehicle Gizmag.com likened to a fusion of monster truck and mo… [More]



Ten Areas of Opportunity Ten Areas of Opportunity

10 Areas of Opportunity Some Familiar, Some New and Some Surprises Four-wheel-drive recreation has been a steady specialty-equipment market segment for decades, but rock crawling and sand sports have boomed in the last few years. (Photo courtesy of 4-Wheel & Off-Road magazine) Companies tha… [More]



Auto Dealers find new biz in Accessories Auto Dealers find new biz in Accessories

Accessories and Dealers Marketing Specialty Equipment to Sell New Cars and Trucks It used to be that only used cars three to five years old were candidates for accessorization. Now, however, mainstream new-car buyers have discovered that they can outfit a vehicle the way they want right on the showr… [More]



Ten Future Automotive Trends from SEMA Ten Future Automotive Trends from SEMA

The 10 Hottest Trends From The 2006 SEMA Show Matte is the new mirror-finish, said much of the mainstream and enthusiast media at the SEMA Show. Many in the automotive industry look to the SEMA Show for the debut of innovative new prod-ucts and trends, and the 2006 Show had them in spades. … [More]







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