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Publicity Stunts Trends

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.
Ideas
Lists
Videos
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Insights
Avocado Sommeliers
Avocado Sommeliers
Shake Shack Enlisted Experts to Help Guests Pick the Perfect Avocado Every Time
Shake Shack is bringing awareness to its recently reintroduced sliced avocado topping by bringing avocado sommeliers into select locations to help guests pick the best avocado. Choosing a perfect... MORE
Movie-Themed Fast-Food Campaigns
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
White Castle commemorates the 20th anniversary of ‘Harold & Kumar Go to White Castle’ with a series of celebratory events and offerings. As pioneers of the late-night dining... MORE
Hand-Shaped Ice Cream Holders
Hand-Shaped Ice Cream Holders
Snickers Created the Ice Cream Chiller to Keep Ice Cream Bars Cold
To celebrate the 2024 NFT Draft, Snickers enlisted top NFL wide receiver pick, Rome Odunze, to create an ice cream holder to help fans keep their Snickers Ice Cream bars cold. The Snickers Ice Cream... MORE
Kindness-Promoting Marketing Campaigns
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Once Upon A Coconut collaborates with Charlie’s Dream Machine Foundation to launch the 1 Million Acts Of Kindness campaign. At its core, this marketing initiative aims to inspire global... MORE
Cheeky Golf Pants
Cheeky Golf Pants
Twisted Tea Hard Iced Tea Introduced the Twisted Tea Cheater Pants
Twisted Tea Hard Iced Tea aims to revolutionize the golfing experience with its innovative creation—the Twisted Tea Cheater Pants. These functional pants work to address the common golfer’s... MORE
April Fool's Lifestyle Collections
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
This year, a new April Fool’s lifestyle collection was introduced by Nugget—a brand known for the creation of the “original playcouch.” The fictitious home collection, which... MORE
Cheese-Infused Dog Treats
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Bocce’s Bakery and Cheez-Its teamed up on April Fool’s Day to play a practical joke on their dedicated followers. The fictitious product, however, sounded so outlandish and good that... MORE
Edible Butter Candles
Edible Butter Candles
Papa Johns Created the Garlic Butter Candle for National Garlic Day
Inspired by TikTok-viral butter candles, Papa Johns crafted edible candles for National Garlic Day that produce a pool of melted butter, offering diners a delicious way to dunk their pizza crusts.... MORE
play_circle_filled Chicken Sharing Contracts
Chicken Sharing Contracts
McDonald’s Launched the "Pre-Nug Agreement" for Friends & Partners
Sharing food is a gesture of love and McDonald’s wants people to keep nurturing meaningful connections and nourishing one another with the “Pre-Nug Agreement.” The chicken sharing... MORE
Ketchup Packet Phone Cases
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Rhode Skin’s Rhode Phone Case with a built-in lip gloss holder captivated the beauty community, prompting numerous brands to develop customized cases to help consumers ensure staple products... MORE
No-Code Site
AI tools are used to create fully-functional websites without coding requirements
Trend - Specialty artificial intelligence (AI) companies are launching generative AI tools that simplify website creation. With no coding required by the end user, these tools use an intuitive prompt system which significantly lowers the barrier to entry for website building for businesses and freelancers.

Insight - In the modern era, online presences play pivotal roles in determining the success of a new startup or a freelancer's career. However, these demographics often struggle with the technical skills or financial freedom required to build an online presence. As a direct result of these challenges, services that reduce the barrier to entry for website and online presence creation are gaining popularity. New startups are addressing this demand by leveraging AI to create intuitive web-building tools.
Workshop Question - How could your brand use artificial intelligence to reduce the barrier to entry for its products or services?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nutritious Protein Seasonings
Nutritious Protein Seasonings
Quest Nutrition Teased Meat and Veggie Rubs on April Fool's Day
From cookies to tortilla chips, Quest Nutrition offers a wide range of protein-rich snacks and the brand teased Quest Protein Seasonings as a quick and easy way for people to add nutrients to their... MORE
Ready-to-Mix Powdered Martinis
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
As martinis become more popular, people are delving into the world of mixology and discovering that the potent mixture of gin or vodka with vermouth is an acquired taste—and for those who prefer... MORE
Hummus Snack Bites
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Soom Foods, maker of tahini-bases bites, playfully announced the launch of Hummus Snack Bites on April 1st, leaving fans wondering if the savory snack announcement was too good to be true. These... MORE
Savory Ice Cream Sandwiches
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Nightingale Ice Cream makes ice cream sandwich flavors like key lime pie and strawberry shortcake, and on April 1st, the brand teased a savory ice cream sandwich created in collaboration with Pizza... MORE
Cheese-Colored Hair Dyes
Cheese-Colored Hair Dyes
Velveeta Gold Debuted on Amazon for April Fool's Day
Velveeta, the creator of the first-ever chocolate cheese truffles and the 14-Karat Gold Drip Lip Cuff, debuted Velveeta Gold, its first semi-permanent hair dye, on April Fool’s Day. The Amazon... MORE
Spicy Co-Branded Mints
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Tic Tac and Del Taco teamed up to debut a spicy mint collaboration on April Fool’s Day. The miniature mints inspired by iconic Del Taco Hot sauce flavors include Mild, Del Scorcho and Del... MORE
Edible Savory Sprays
Edible Savory Sprays
The Tofurky Gravy Spray is a Multitasking Fragrance
On April 1st, plant-based protein brand Tofurky teased the debut of a world-first Tofurky Gravy Spray as a multitasking fragrance that captures the essence of a festive side dish. The savory spray... MORE
Exclusive Biscuit Breadsticks
Exclusive Biscuit Breadsticks
Red Lobster is Serving Cheddar Bay Breadsticks for One Day Only
Red Lobster’s Cheddar Bay Biscuits are beloved and for April Fool’s Day, the seafood restaurant teased the first-ever Cheddar Bay Breadsticks. These breadsticks were conceptualized to... MORE
play_circle_filled Blue Raspberry Farms
Blue Raspberry Farms
Funkin is Inviting Berry Fans to the Funkin Fruit Farm on April Fool's Day
This April Fool’s Day, Funkin Cocktails is inviting fans of blue raspberry flavors to the Funkin Fruit Farm, touted as the only one of its kind in the UK that grows the colorful berry. Blue... MORE
Limited-Edition April Fool's Lines
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Chamberlain Coffee recently released its limited-edition Oops Collection on April Fool’s Day. The capsule offers playful solutions to common coffee-related mishaps and it is cheekily designed... MORE
Fitness-Focused Coffee Shops
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
GymNation’s unprecedented growth inspired the creation of the world’s first Fit-Café concept. This first-of-its-kind branded coffee shop from GymNation promises weighted coffee cups,... MORE
15 Solar Eclipse Snacks
15 Solar Eclipse Snacks
From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies
As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event.... MORE
Exclusive Eclipse Donuts
Exclusive Eclipse Donuts
Tim Hortons is Serving a Solar Eclipse Donut in the Path of Totality
In celebration of the upcoming solar eclipse, Tim Hortons is introducing a solar Eclipse Donut that captures the essence of the rare cosmic event. The yeast donut is filled with luscious vanilla... MORE
Eclipse-Themed Beers
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
The Totality by Market Garden Brewery is an eclipse-themed beer and it taps into the excitement surrounding a rare cosmic event that will last for mere minutes in April 2024. After the hazy IPA... MORE
Cheeky Chicken Wings Promotions
Cheeky Chicken Wings Promotions
Tgi Fridays® Offers a Unique Consolation Prize
TGI Fridays® is making headlines by offering a special chicken wings promotion for fans experiencing the agony of busted brackets during college basketball’s biggest tournament. Presented as... MORE