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Zoovertising
Animals used for emotional responses in advertising
Implications - Whether the intention is to launch a new product or to promote a cause, the use of animals in advertising strikes an emotional response amongst viewers that is extremely powerful. With over 63% of American households owning pets, the connection the average viewer has with animals is hard to surpass.
| Score: 5.1 |
Warm
Top 6 Examples:
Date Range:88,884 Total Clicks Jun 08 - Sep 08 |
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Featured Examples | |||||||||||
Killing Animals For OilToyota Prius Awareness CampaignThis Toyota Prius campaign depicts a stark truth: draining fuel from mother earth is like taking life away. Use less fuel and you have more life.
The message is delivered with simple illustrations, by… [More] |
Denim FishExtraordinary Quiksilver Deep Blue AdsThe creativity and artistry of these Quiksilver ads by Saatchi & Saatchi, Copenhagen just blows me away.
The ad campaign promotes Quiksilver Deep Blue jeans by creating fish and sea creatures that live… [More] |
Skinned Animals as AdvertisingSkinless Argentina 2008 Shows The Other Part of a Fur CoatAnimaNaturalis, an international organization dedicated to defending animals, seem to have taken note that a picture is worth a thousand words.
Their campaign shows actress Marcela Kloosterboer with… [More] | |||||||||
10 Enticing Zoo AdsCreative Buenos Aires Zoo CampaignThe Buenos Aires Zoo has come up with many brilliant and creative ad campaigns over the years to motivate people to visit the zoo and enjoy its population of amazing animals.
Here we present you with… [More] |
Kittens as Dish RagsAlka Seltzer: Hangover is DangerousHangovers can be dangerous indeed! This hilarious print ad for Alka Seltzer shows you the danger of hangovers by showing a guy, who obviously had one too many the night before, using his kitten as a sponge… [More] |
Comparing Obese People to AnimalsControversial Del Mar Spa AdsThe fall ad campaign of a weight loss clinic based in Romania might just start a controversy for the prints insinuate that overweight people are animals. The style of the ads is like the famous Evolution… [More] | |||||||||
