Zoovertising

Animals used for emotional responses in advertising
Implications - Whether the intention is to launch a new product or to promote a cause, the use of animals in advertising strikes an emotional response amongst viewers that is extremely powerful. With over 63% of American households owning pets, the connection the average viewer has with animals is hard to surpass.
SCORE: 5.1
Warm Top 6 Examples: 94,679 Total Clicks Jun 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Killing Animals For Oil - Toyota Prius Awareness Campaign
SCORE: 6.1
V. Hot 19,784 Clicks Pub: Jul 8, 08
Killing Animals For Oil
Toyota Prius Awareness Campaign
This Toyota Prius campaign depicts a stark truth: draining fuel from mother earth is like taking life away. Use less fuel and you have more life. The message is delivered with simple illustrations, by… [More]
Denim Fish -  Extraordinary Quiksilver Deep Blue Ads
SCORE: 6.4
V. Hot 32,972 Clicks Pub: Aug 30, 08
Denim Fish
Extraordinary Quiksilver Deep Blue Ads
The creativity and artistry of these Quiksilver ads by Saatchi & Saatchi, Copenhagen just blows me away. The ad campaign promotes Quiksilver Deep Blue jeans by creating fish and sea creatures that live… [More]
Skinned Animals as Advertising - Skinless Argentina 2008 Shows The Other Part of a Fur Coat
SCORE: 6
Hot 9,410 Clicks Pub: Jun 19, 08
Skinned Animals as Advertising
Skinless Argentina 2008 Shows The Other Part of a Fur Coat
AnimaNaturalis, an international organization dedicated to defending animals, seem to have taken note that a picture is worth a thousand words. Their campaign shows actress Marcela Kloosterboer with… [More]
10 Enticing Zoo Ads - Creative Buenos Aires Zoo Campaign
SCORE: 4.3
Hot 20,272 Clicks Pub: Aug 29, 08
10 Enticing Zoo Ads
Creative Buenos Aires Zoo Campaign
The Buenos Aires Zoo has come up with many brilliant and creative ad campaigns over the years to motivate people to visit the zoo and enjoy its population of amazing animals. Here we present you with… [More]
Kittens as Dish Rags - Alka Seltzer: Hangover is Dangerous
SCORE: 4.7
Warm 6,682 Clicks Pub: Jun 6, 08
Kittens as Dish Rags
Alka Seltzer: Hangover is Dangerous
Hangovers can be dangerous indeed! This hilarious print ad for Alka Seltzer shows you the danger of hangovers by showing a guy, who obviously had one too many the night before, using his kitten as a sponge… [More]
Comparing Obese People to Animals - Controversial Del Mar Spa Ads
SCORE: 2.8
Mild 5,559 Clicks Pub: Aug 7, 08
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
The fall ad campaign of a weight loss clinic based in Romania might just start a controversy for the prints insinuate that overweight people are animals. The style of the ads is like the famous Evolution… [More]
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