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Virtual Makeovers
Online social sites allow the trying of beauty products prior to purchase
Implications - Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them.
| Score: 4.8 |
Warm
Top 4 Examples:
Date Range:71,358 Total Clicks May 10 - May 11 |
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Full-Service Virtual MakeoversTopshop Makeup is Test-Worthy and ConvenientTopshop Makeup has made a recent debut already with plenty of fans and lots of popularity. One of the reasons for this successful line is their virtual makeup program which allows you to upload photos… [More] |
Virtual Outfit MakeoversThe Vogue Eyewear Virtual Closet Puts Your Style Sense to the TestThe Vogue Eyewear Virtual Closet reaches out to those who spend more time than necessary figuring out what to wear. Beginning with the advertised sunglasses, you choose the character which best fits you… [More] |
Extensive Hairstyling AppsInStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles"See yourself in a new cut before you make the cut!" is the ad slogan for the new InStyle iPad app, which enables you to sample more than 50 haircuts, styles and colors on your face. The app also features… [More] | |||||||||
Intense Social Media MakeoversThe Lancome Facebook App Teaches You How to Overhaul Your LookMega-cosmetics company Lancome, in collaboration with Polyvore, has created the brilliant Lancome Facebook app.
While campaign, with its virtual makeover tool, is not necessarily unique, it features a… [More] | |||||||||||
