Virtual Consumerism

Augmented tools uplevel the purchasing process for modern shoppers

Implications - The application of virtual reality to modern shopping is elevating the way consumers peruse and purchase products. This speaks to larger forces influencing immediacy in both in-store and digital retail. Rendering the process all the more experiential answers a call for a shopping experiences that can compete with the convenience of e-commerce.
SCORE: 6.7
Warm Top 6 Examples: 32,096 Total Clicks Mar 14 - Jan 16
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DEMOGRAPHICS
Consumer Insight Topics: TechFashionMarketing
Virtual Technology Shops - Google's Virtual Shop Simulates its Branded Retail Space in London
SCORE: 6.9
V. Hot 8,143 Clicks Pub: Mar 18, 15
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
In order to mark the opening of the first branded Google store in the world, the tech giant set up a virtual shop for those who can’t make it to the real thing at Currys PC World in London.... [More]
VR Retail-Enabling Platforms - The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
SCORE: 6.7
Warm 6,040 Clicks Pub: Jan 9, 16
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
With so many brands looking to incorporate more immersive experiences into retail and entertainment markets, the Sixense ‘vRetail’ Digital Shopping Platform is designed to help them do... [More]
VR Vending Machines - The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
SCORE: 5.6
Warm 5,953 Clicks Pub: Feb 4, 15
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
The Acura drink dispenser is a virtual reality vending machine that is designed with consumer convenience and user experience in mind. The invention was recently set-up in a Japanese metro station... [More]
Virtual Flight Experiences - Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
SCORE: 5.8
Warm 6,383 Clicks Pub: Jul 9, 15
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Located within London’s Waterloo Station, a recent VR-powered Stella Artois activation offered the chance to get a literal bird’s eye view of the event. The immersive campaign is a... [More]
Virtual Reality Shopping Aisles - Tesco Allows Users to Go Shopping in a Virtual Store
SCORE: 5.8
Warm 1,482 Clicks Pub: Mar 20, 14
Virtual Reality Shopping Aisles
Tesco Allows Users to Go Shopping in a Virtual Store
Virtual reality is so prominent that it’s only a matter of time before the bricks and mortar locations are completely replaced by virtual stores. Tesco is the next up to allow shoppers to do a... [More]
VR Shopping Campaigns - Westfield's Future Fashion Project Leverages Augmented Reality
SCORE: 5.8
Warm 4,095 Clicks Pub: Mar 23, 15
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
Future Fashion is an ad campaign project that lets shoppers experience the latest spring and summer looks in new ways. Leveraging augmented reality, social media and user-generated curation, Future... [More]
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