Urban Parent Gear

Innovative approaches to baby care make life easier and more entertaining
Description - Forget about boring white diapers or disposables that leave a smelly carbon footprint. Modern diapers are about aesthetics and design, and even multi-functionality. Dads are now being targeted as well, with Mr. Mom products like masculine diaper bags and vests. Technological innovations include alarms that inform of soiled diapers. And the movement towards being more eco-friendly or using organic products has revived the cloth diaper.

Implications - Baby products have traditionally been marketed to women. Marketers have been able to expand their targeting, thanks to men taking a more active role in day-to-day parenting. In terms of further opportunities in this area, marketers can look to the grown-up world to see which types of products can be transposed to baby’s world (e.g. eco-friendly goods).
SCORE: 4.8
Warm Top 6 Examples: 100,448 Total Clicks Mar 07 - Jul 09
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The Wet Diaper Alarm
SCORE: 6.2
V. Hot 12,727 Clicks Pub: Apr 26, 07
The Wet Diaper Alarm
The Wet Diaper Alarm is a must have for any parents paranoid about diaper rash. Attached to your choice of either a fuzzy red rabbit or cuddly green bear is a sensor that sets off an alarm when the baby's… [More]
Badass Baby Gear - Christian Audigier Now Makes Ed Hardy Diapers & Diaper Bags
SCORE: 6
V. Hot 52,382 Clicks Pub: Jul 29, 09
Badass Baby Gear
Christian Audigier Now Makes Ed Hardy Diapers & Diaper Bags
Ed Hardy diapers? When I heard about this, I had to investigate further. Not only did my search bring up an adorable selection of wonderfully wild signature tattoo print Ed Hardy diapers, but I also found… [More]
Shakespeare Diaper Covers - To Pee Or Not To Pee?
SCORE: 3.3
Hot 8,001 Clicks Pub: Mar 10, 07
Shakespeare Diaper Covers
To Pee Or Not To Pee?
For the baby that thinks they are royalty, wrap them in a designer diaper cover by Twisted Twee. They have an assortment of covers like Shakespeare, King Henry the Eighth, Elizabeth the First and even… [More]
Diaper Bag For Dudes - Crappy Times Ahead For Dads
SCORE: 5.1
Warm 8,628 Clicks Pub: Apr 18, 07
Diaper Bag For Dudes
Crappy Times Ahead For Dads
Now fathers have one less excuse to get their hands dirty. With a nice masculine pattern, moms can relax while dad takes his turn lugging diapers and wipers for their little one. The manly design of… [More]
Convertable Bed/Exerciser/Play Space/Diaper Changer - Dream Meadow Playpad
SCORE: 2.9
Warm 12,174 Clicks Pub: Dec 1, 07
Convertable Bed/Exerciser/Play Space/Diaper Changer
Dream Meadow Playpad
How adorable is this? It's called the Dream Meadow Playmat and it is so versatile too. It can be a play space, converted to a bed or diaper changer, an exerciser. It soft and just covered with brightly… [More]
Diaper Bags Loved By Celebs - Function Meets Fashion At Kate's Boutique
SCORE: 4.9
Warm 6,536 Clicks Pub: Aug 11, 07
Diaper Bags Loved By Celebs
Function Meets Fashion At Kate's Boutique
Are you a HOT Mama? These great diaper bags have been featured in many magazines and spotted on celebrities such as Kelly Ripa, Susan Sarandon, Faith Hill, Jenny McCarthy, Kelly Preston, Hillary Swank,… [More]
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