Divergent Diffusion

Unexpected brands use merch lines to embed with consumers in a new way

Implications - As brands look for ways to channel the interest in narrative merchandise apparel, many unexpected players are launching merch lines as a means of promoting a new product or company initiative. In addition to highlighting the consumer desire to showcase one's interests and beliefs through clothing choices, this progression demonstrates that even brands unrelated to the fashion industry are able to leverage this inclination.
SCORE: 6.5
This Quarter and Mild Top 6 Examples: 4,604 Total Clicks Apr 15 - Oct 16
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DEMOGRAPHICS
Fast Food Fashion Collections - This Company Created a Clothing Line to Promote Its New Menu Item
SCORE: 6.7
Warm 1,419 Clicks Pub: Nov 11, 15
Fast Food Fashion Collections
This Company Created a Clothing Line to Promote Its New Menu Item
KFC recently teamed up with British fashion designer Katie Eary to promote its new menu item. Although KFC is famous for its fried chicken, the fast food franchise ventured into the world of high-... [More]
Fast Food Capsule Collections - The McDonalds x Colette Collaboration Features Posters and Tote Bags
SCORE: 4.9
Warm 2,076 Clicks Pub: Apr 28, 15
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
In a continued effort to entice the business of discerning millennial diners, a McDonalds x Colette collaboration has been revealed. The intriguing cobranded experience sees the international fast... [More]
Upcycled Designer Fashion - This Collection Was Created with the New York Department of Sanitation
SCORE: 7.6
This Quarter and Warm 595 Clicks Pub: Sep 12, 16
Upcycled Designer Fashion
This Collection Was Created with the New York Department of Sanitation
This collection of eco-conscious clothes was designed in a collaboration between Heron Preston and the New York Department of Sanitation. The unlikely collaboration came to be after the designer... [More]
Airline-Branded Luxury Sneakers - The Virgin America First Class Shoes Bring Luxury Flying to Feet
SCORE: 6.3
This Quarter and Mild 255 Clicks Pub: Oct 17, 16
Airline-Branded Luxury Sneakers
The Virgin America First Class Shoes Bring Luxury Flying to Feet
Virgin America’s first class seats on flights are luxurious, to say the least, and the company is showing that experience with the Virgin America First Class sneakers. The shoes, made as a... [More]
Anti-Discrimination Apparel Lines - Grindr's Varsity Collection Raises Funds for Anti-Discrimination
SCORE: 4.7
This Year and Untested 193 Clicks Pub: Aug 13, 16
Anti-Discrimination Apparel Lines
Grindr's Varsity Collection Raises Funds for Anti-Discrimination
Grindr has launched its own line of men’s athletic wear called the ‘Varsity Collection.’ Grindr is known as a dating app for men, but it is now branching into apparel. The ‘... [More]
Cancer-Fighting Sweatpants - Veritas and Lazypants Teamed Up on a Campaign for Cancer Research
SCORE: 4.6
This Quarter and Untested 66 Clicks Pub: Oct 27, 16
Cancer-Fighting Sweatpants
Veritas and Lazypants Teamed Up on a Campaign for Cancer Research
As part of a unique fundraising campaign for cancer research, Veritas Communications launched a line of custom sweatpants in honor of the agency’s former chief strategist, Nicola Moore, who lost... [More]