Ugly Beauty

Real people are walking the runways in an abolition of traditional beauty
Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
SCORE: 5
Hot Top 6 Examples: 280,213 Total Clicks Jun 08 - Sep 08
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DEMOGRAPHICS
Real Gypsies As Models - Vivienne Westwood Controversial Milan Menswear Runway
SCORE: 6.6
Viral 148,564 Clicks Pub: Jun 26, 08
Real Gypsies As Models
Vivienne Westwood Controversial Milan Menswear Runway
Vivienne Westwood’s spring/summer 2009 menswear Milan show has sparked controversy and debate due to the designer’s decision to cast Roma gypsies as catwalk models. The models sported gold teeth and enormous… [More]
Seniors on the Catwalk - Yohji Yamamoto's Paris Runway
SCORE: 4.1
V. Hot 30,490 Clicks Pub: Jun 28, 08
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
This seems to be the season of unlikely runway models. Recently, Vivienne Westwood caused an uproar when she sent out beefy, tough-looking Roma gypsies on the Milan catwalks to model her 2009 menswear.… [More]
Prostitute Fashion Shows - "Madame B_tch" Parade in Madrid
SCORE: 6.4
V. Hot 16,266 Clicks Pub: Jun 30, 08
Prostitute Fashion Shows
"Madame B_tch" Parade in Madrid
Runways are made to entertain, and a recent Madrid show did so with panache. The models in this fashion show weren't your ordinary supermodels -- they were real life prostitutes. No, the event wasn't… [More]
Unlikely Supermodels (UPDATE) - Ugly Agency Specializes in Odd Characters
SCORE: 4.8
Hot 59,121 Clicks Pub: Sep 8, 08
Unlikely Supermodels (UPDATE)
Ugly Agency Specializes in Odd Characters
Long ago, Trend Hunter introduced you to Ugly Modeling Agency, but today we are updating with a video and sample models. Ugly was founded in 1969. No, it’s not that before that people weren’t ugly...… [More]
Seniors on the Catwalk (Again) - Ann Demeulemeester Spring
SCORE: 3.5
Hot 14,745 Clicks Pub: Jul 1, 08
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
Casting senior citizen models to walk the runway is indeed becoming a trend. Anne Demeulemeester is the third designer, after Etro and Yohji Yamamoto to have used elders to model her collection. The… [More]
Seniors in Fashion Ads - Lauren Hutton, 65, for Mango
SCORE: 4.7
Warm 11,027 Clicks Pub: Jul 9, 08
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
Old is definitely in! In the world of the pretty young things, some fashion revolutionaries have managed to cry out, "Old is in!" And, indeed it is. Previously, we've seen grandpas strut their stuff… [More]