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Ugly Beauty

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Real people are walking the runways in an abolition of traditional beauty


Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
 Score:
5.1
Hot
Top 6 Examples:
256,112 Total Clicks
Date Range:
Jun 08 - Sep 08
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Real Gypsies As Models
 Score:
5.1
Peaked and Viral
132,296 Clicks in 255 w
Pub: Jun 26, 08

Real Gypsies As Models

Vivienne Westwood Controversial Milan Menswear Runway
Vivienne Westwood’s spring/summer 2009 menswear Milan show has sparked controversy and debate due to the designer’s decision to cast Roma gypsies as catwalk models. The models sported gold teeth and enormous… [More]

Seniors on the Catwalk
 Score:
5.7
Peaked and V. Hot
27,655 Clicks in 255 w
Pub: Jun 28, 08

Seniors on the Catwalk

Yohji Yamamoto's Paris Runway
This seems to be the season of unlikely runway models. Recently, Vivienne Westwood caused an uproar when she sent out beefy, tough-looking Roma gypsies on the Milan catwalks to model her 2009 menswear.… [More]

Prostitute Fashion Shows
 Score:
5.3
Peaked and V. Hot
15,989 Clicks in 254 w
Pub: Jun 30, 08

Prostitute Fashion Shows

"Madame B_tch" Parade in Madrid
Runways are made to entertain, and a recent Madrid show did so with panache. The models in this fashion show weren't your ordinary supermodels -- they were real life prostitutes. No, the event wasn't… [More]

Unlikely Supermodels (UPDATE)
 Score:
5.3
Peaked and Hot
57,752 Clicks in 244 w
Pub: Sep 8, 08

Unlikely Supermodels (UPDATE)

Ugly Agency Specializes in Odd Characters
Long ago, Trend Hunter introduced you to Ugly Modeling Agency, but today we are updating with a video and sample models. Ugly was founded in 1969. No, it’s not that before that people weren’t ugly...… [More]

Seniors on the Catwalk (Again)
 Score:
5.1
Peaked and Hot
14,136 Clicks in 254 w
Pub: Jul 1, 08

Seniors on the Catwalk (Again)

Ann Demeulemeester Spring 2009
Casting senior citizen models to walk the runway is indeed becoming a trend. Anne Demeulemeester is the third designer, after Etro and Yohji Yamamoto to have used elders to model her collection. The… [More]

Seniors in Fashion Ads
 Score:
5
Peaked and Warm
8,284 Clicks in 253 w
Pub: Jul 9, 08

Seniors in Fashion Ads

Lauren Hutton, 65, for Mango
Old is definitely in! In the world of the pretty young things, some fashion revolutionaries have managed to cry out, "Old is in!" And, indeed it is. Previously, we've seen grandpas strut their stuff… [More]


Related Examples



Showcasing Ugly Art
Showcasing Ugly Art


Durex Puts Ugly on Your Pillow
Durex Puts Ugly on Your Pillow


Modeling Agency for Ugly People
Modeling Agency for Ugly People


Making Celebrities Ugly
Making Celebrities Ugly





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