Legacy Design

China embraces repetitive patterns that reminisce simpler times

Implications - Whether inspired by the art of ancient China or hand-stamped in a traditional manner, China is embracing its heritage via its packaging designs. These old world patterns help convey to consumers the longevity the brands have had in the marketplace, building brand trust. The designs reminiscent of historical time periods in Chinese culture also add to the feeling of legacy.
SCORE: 4.8
This Year and Mild Top 4 Examples: 2,055 Total Clicks Jun 16 - Jun 16
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Consumer Insight Topics: MarketingBranding
Cultural Dessert Packaging - These Mooncake Boxes are Inspired by the Art of Ancient China
SCORE: 6.9
This Year and Warm 897 Clicks Pub: Jun 6, 16
Cultural Dessert Packaging
These Mooncake Boxes are Inspired by the Art of Ancient China
This striking dessert packaging is designed for mooncake manufacturer Hung Hin. The brand specializes in artisanal sweets and enlisted the help of Hong Kong-based designer Toni Chung when creating... [More]
Elegant Fruit Enzyme Packaging - This Compound Fruit Enzyme Packaging is Inspired by Nature
SCORE: 5
This Year and Mild 309 Clicks Pub: Jun 9, 16
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
The design agency Unidea Bank created an elegant packaging design for a Chinese fruit enzyme beverage called ‘Wild Fruit Taihang Shan.’ Influenced by childhood memories and elements of... [More]
Ornate Cutlery Packaging - Luk Yik Lee's Handmade Cutlery Features Decorative and Functional Boxes
SCORE: 3.4
This Year and Untested 553 Clicks Pub: Jun 13, 16
Ornate Cutlery Packaging
Luk Yik Lee's Handmade Cutlery Features Decorative and Functional Boxes
Luk Yik Lee’s handmade cutlery is packed in decorative boxes that embody elegance while featuring a functional design style. Conceived by creative agency Zero Multiply, this packaging concept... [More]
Old World Rice Packaging - Qian`s Gift Organic Rice is Sold in Hand-Stamped Paper Bags
SCORE: 3.9
This Year and Untested 296 Clicks Pub: Jun 9, 16
Old World Rice Packaging
Qian`s Gift Organic Rice is Sold in Hand-Stamped Paper Bags
Pesign Design’s brand identity for Qian`s Gift Organic Rice draws inspiration from the past and is reflective of China’s history and culture. The old world packaging concept consists of... [More]