Contro Tourism

The negative publicity before the Beijing Olympics hyped the summer games
Implications - The concept that all publicity is good publicity may have been the notion behind some of Beijing’s Olympic campaigns. Viral headlines before the games pertained to religious protest, smog attacks, nudity and other scandals. These shock stories added up to Beijing being the most publicized Olympics of all time.
SCORE: 5
Hot Top 6 Examples: 155,299 Total Clicks Jun 08 - Sep 08
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Cashing In Before Olympic Games - Feres Sisters Sexy Photoshoot
SCORE: 6.6
Viral 72,995 Clicks Pub: Aug 6, 08
Cashing In Before Olympic Games
Feres Sisters Sexy Photoshoot
Bia and Branca Feres will be competing in the Beijing Olympics in synchronized swimming. Now, the Olympics are all about doing your best at your sport, true? But ultimately, it’s about cashing in on… [More]
Olympic Condoms - Elasun Ads Go Viral in China
SCORE: 6.2
Viral 28,995 Clicks Pub: Jul 31, 08
Olympic Condoms
Elasun Ads Go Viral in China
Chinese condom manufacture Elasun released cheeky and clever ads with an Olympic theme. They depict athletic stickmen with condoms in place of various sports apparatuses such as basketball nets, bicycle… [More]
Olympic Activists - Amanda Beard Naked for PETA
SCORE: 6.5
V. Hot 30,501 Clicks Pub: Aug 6, 08
Olympic Activists
Amanda Beard Naked for PETA
Seven time Olympic Gold medalist Amanda Beard will appear nude for PETA to protest the fur industry. The ad will premier at the 2008 Beijing Summer Olympics. Beard, 26, started swimming in the Olympics… [More]
Leaked Olympic Rehearsals - China Furious over Footage
SCORE: 3.2
Hot 6,845 Clicks Pub: Aug 1, 08
Leaked Olympic Rehearsals
China Furious over Footage
Top secret footage of the opening rehearsal for the 2008 Beijing Olympic Games has been released, and China isn't pleased. The tape shows participants doing a full dress rehearsal inside the Bird’s Nest… [More]
Beijing Olympic Controversies - Iran To Broadcast Female Competitors from China?
SCORE: 2.5
Warm 5,035 Clicks Pub: Jul 28, 08
Beijing Olympic Controversies
Iran To Broadcast Female Competitors from China?
Ali Asghar Purmohammadi, the man responsible for broadcasting sports programs on Iran’s state-run television, has said he is trying to convince Iranian authorities to give special permission to broadcast… [More]
Living Keychains - Real Fish in Beijing Olympics Trinkets
SCORE: 4.6
Warm 10,928 Clicks Pub: Jun 1, 08
Living Keychains
Real Fish in Beijing Olympics Trinkets
Animal rights activists are protesting an unofficial Beijing Olympics keychain which houses a real fish. Although the goldfish are living at the time of sale, there's no way the little creatures would… [More]