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Swimming in New Waters

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Taking the bathing suit category to new levels


Implications - Swimwear has evolved over the decades, and continues to do so. Like any product category, especially those that have been around for a long time, swimwear can only go along the same beaten path before it's necessary to either innovate or disappear from the minds of consumers. We predict that the next breakthroughs in swimwear will revolve around enhancing esteem and reflecting cultural diversities.
 Score:
6.8
Viral
Top 6 Examples:
343,168 Total Clicks
Date Range:
Sep 06 - Apr 09
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


$30 Million Bikini
 Score:
6.7
Peaked and Viral
141,944 Clicks in 299 w
Pub: Aug 24, 07

$30 Million Bikini

Molly Sims Models Luxury Swimwear
Here's what Molly Sims, the sexy model in the bikini had to say about the photo shoot: "Honey, when they pulled those three pieces out of the box, I went into hot sweats! Of course, it barely covered me!… [More]

Wonderbra of Men
 Score:
6.7
Peaked and Viral
48,961 Clicks in 314 w
Pub: May 15, 07

Wonderbra of Men's Swimwear (Follow-up)

AussieBum Sells 250,000 Wonderjocks
Last November, we featured the AussieBum Wonderjock, a range of men’s swimwear designed to “lift and promote” - even when the water is chilly - has been unveiled in Australia. Local lads label aussieBum… [More]

The Bubble Wrap Bikini
 Score:
6.7
Peaked and Viral
41,602 Clicks in 316 w
Pub: Apr 30, 07

The Bubble Wrap Bikini

Two Fun Pastimes in One
If you're the type who can't resist bubblewrap and you have a hankering for naughty outfits, then check out the Bubble Wrap Bikini. This is fool proof 2-for-1 fun! For only $20, you can skip around in… [More]

Print Your Own Bikini
 Score:
6.7
Peaked and Viral
11,652 Clicks in 349 w
Pub: Sep 8, 06

Print Your Own Bikini

Digitally Printed Ready-to-Wear Apparel
First2Print has developed fabric printing technology that enables designers to 'print' their clothing or swimwear directly from their designs. Designer Armondo Barboza commented, "We are taking original… [More]

LED Bikinis
 Score:
6.7
Peaked and Viral
58,908 Clicks in 267 w
Pub: Apr 5, 08

LED Bikinis

Sexy or Wierdest LED Design Ever?
LED, short for Light-Emitting Diode, was first created by Russian Oleg Vladimirovich Losev in the 1920’s. LEDs have been used in numerous applications and have recently become very popular in design… [More]

Mankini  Knock-Offs
 Score:
6.8
Peaked and V. Hot
40,101 Clicks in 211 w
Pub: Apr 30, 09

Mankini Knock-Offs

Borat Bikini Wannabes For Those Who Want To Make Sexy Time
Looks like the Mankini will be making a slash for a little while yet. These Borat wannabes are doing their best to sport the funky green mankini inspired by the famous fictional character created and portrayed… [More]


Related Examples



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Water-Soluble Bikinis


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Water-Repelling Swimsuits


Upside Down Bikinis
Upside Down Bikinis


Catwalk-Crashing Promo Stunts
Catwalk-Crashing Promo Stunts


Soy Swimwear
Soy Swimwear


Celebrity Mankinis
Celebrity Mankinis


Fashion Show Spoofs
Fashion Show Spoofs


Mankinis on the Catwalk
Mankinis on the Catwalk


Fish Scale Bathing Suits
Fish Scale Bathing Suits


The Borat Effect
The Borat Effect


Inflatable Bikini
Inflatable Bikini


Bikinis Made Of Fish Scales
Bikinis Made Of Fish Scales


Pure Gold Swim Suit
Pure Gold Swim Suit


Malignant Mole Bikini
Malignant Mole Bikini


Borat As Art
Borat As Art


Muslim Swimwear
Muslim Swimwear





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