Swimming in New Waters

Taking the bathing suit category to new levels
Implications - Swimwear has evolved over the decades, and continues to do so. Like any product category, especially those that have been around for a long time, swimwear can only go along the same beaten path before it's necessary to either innovate or disappear from the minds of consumers. We predict that the next breakthroughs in swimwear will revolve around enhancing esteem and reflecting cultural diversities.
SCORE: 6.7
Viral Top 6 Examples: 422,707 Total Clicks Sep 06 - Apr 09
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$30 Million Bikini - Molly Sims Models Luxury Swimwear
SCORE: 7
Viral 184,702 Clicks Pub: Aug 24, 07
$30 Million Bikini
Molly Sims Models Luxury Swimwear
Here's what Molly Sims, the sexy model in the bikini had to say about the photo shoot: "Honey, when they pulled those three pieces out of the box, I went into hot sweats! Of course, it barely covered me!… [More]
Wonderbra of Men's Swimwear (Follow-up) - AussieBum Sells 250,000 Wonderjocks
SCORE: 6.8
Viral 52,705 Clicks Pub: May 15, 07
Wonderbra of Men's Swimwear (Follow-up)
AussieBum Sells 250,000 Wonderjocks
Last November, we featured the AussieBum Wonderjock, a range of men’s swimwear designed to “lift and promote” - even when the water is chilly - has been unveiled in Australia. Local lads label aussieBum… [More]
The Bubble Wrap Bikini - Two Fun Pastimes in One
SCORE: 6.9
Viral 46,729 Clicks Pub: Apr 30, 07
The Bubble Wrap Bikini
Two Fun Pastimes in One
If you're the type who can't resist bubblewrap and you have a hankering for naughty outfits, then check out the Bubble Wrap Bikini. This is fool proof 2-for-1 fun! For only $20, you can skip around in… [More]
Print Your Own Bikini - Digitally Printed Ready-to-Wear Apparel
SCORE: 6.5
Viral 12,598 Clicks Pub: Sep 8, 06
Print Your Own Bikini
Digitally Printed Ready-to-Wear Apparel
First2Print has developed fabric printing technology that enables designers to 'print' their clothing or swimwear directly from their designs. Designer Armondo Barboza commented, "We are taking original… [More]
LED Bikinis - Sexy or Wierdest LED Design Ever?
SCORE: 6.9
Viral 83,322 Clicks Pub: Apr 5, 08
LED Bikinis
Sexy or Wierdest LED Design Ever?
LED, short for Light-Emitting Diode, was first created by Russian Oleg Vladimirovich Losev in the 1920’s. LEDs have been used in numerous applications and have recently become very popular in design… [More]
Mankini  Knock-Offs - Borat Bikini Wannabes For Those Who Want To Make Sexy Time
SCORE: 5.9
V. Hot 42,651 Clicks Pub: Apr 30, 09
Mankini Knock-Offs
Borat Bikini Wannabes For Those Who Want To Make Sexy Time
Looks like the Mankini will be making a slash for a little while yet. These Borat wannabes are doing their best to sport the funky green mankini inspired by the famous fictional character created and portrayed… [More]
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