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Surface Gourmet
Haute food packaging creates quality perception, regardless of contents
Implications - A defining element of gourmet food is undeniably its presentation, which translates into packaging design in the world of consumer foods. Food companies focused on gourmet-like branding may create the perception of a high-caliber product -- regardless of whether this is true or not -- which may also mean increasing demand for basic necessities and foods that have always had steady sales, like milk.
| Score: 5.6 |
Warm
Top 6 Examples:
Date Range:147,184 Total Clicks Jul 10 - Dec 10 |
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Delectable Dessert PackagingWaitrose Sundae Design Will Make Your Mouth WaterThe Nelson Associates were commissioned to design a packaging for the dessert company Waitrose Sundae that reflected its brand image. With minimalist details, it sure works wonders at looking very delicious.… [More] |
Pencil-Drawn PackagingMLK Dairy Products' Branding has a Personal TouchCommercial commodity packaging has developed a distinctly boring appearance, so it's lovely to see something resembling the MLK Dairy Products' branding sitting on the shelf at the supermarket.
Designed… [More] |
Haute Milk Packaging‘Good Milk' is Available in Aluminum Cans & Tetra PakPart of a collaboration with the Russian-based packaging company Studioin, ‘Good Milk’ is now available in aluminum cans and Tetra Pak. The radical new look for the milk company is an attempt to re-brand… [More] | |||||||||
Classy Chocolate BottlesUnderstory Chocolatiers Packaging Concept looks Super SweetThe Understory Chocolatiers packaging concept is luxurious with brown and gold as its main colors. Understory Chocolatiers is based in the Central America rain forest. The company cares about every step… [More] |
Gourmet Beef BrandingEl Gaucho Meat Packaging Suggests Superior Culinary QualityThe refrigerated meat section of the grocery store always provides the most unappetizing display of bloody beef, pork and lamb, so it would be quite refreshing to see El Gaucho meat packaging on the shelf!… [More] |
Graphic Gourmet PackagingPizzas from Tony Vespa Come in Deliciously Decorative BoxesTony Vespa is a pizza chain based in Tel Aviv that serves up more than a tasty pie. The pizzeria puts a unique twist on their tasty meals by serving them up in immaculately designed packaging that is pop-culture-savvy.… [More] | |||||||||
