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Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignore
Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
| Score: 4.8 |
Mild
Top 6 Examples:
Date Range:21,319 Total Clicks Feb 11 - Dec 11 |
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Featured Examples | |||||||||||
Cracking Restaurant CampaignsThe McDonald's Fresh Eggs Daily Billboard is a Top-Notch StuntAfter the egg stunt Lady Gaga pulled during her 2011 Grammy performance earlier this year, many people probably believed that another egg stunt could never outdo that one, yet this McDonald's Fresh Eggs… [More] |
Monumental Startup StuntsThe Tremendous Square Times Square BillboardsIn time for the startup company's second birthday, the Square Times Square billboards demonstrate how much of a bang the mobile paying system is beginning to create.
Taking over the entire corner of New… [More] |
Mysterious Sculpture Stunts‘The Big Hands' by Nikon is a Ground-Breaking Camera CampaOne of the coolest marketing campaigns hit the world in a big way when 'The Big Hands' by Nikon stunt was recently executed in several European cities.
The camera kingpin kept the world in suspense when… [More] | |||||||||
Monstrous Massive MagazinesVisionaire 61 Larger Than Life is the World’s Biggest PublicationIt is no secret that the world of print magazines has taken a huge hit in the past few years due to the availability of online content, but the Visionaire 61 Larger Than Life issue is looking to squash… [More] |
Behemoth Arcade GamesThe Giant Google Xoom Labyrinth Steals the Show at Google I/O 2011Google I/O 2011 is a little too geeky for my tastes, but I can't help but be jealous at the herd of nerds who get to play with the giant Google Xoom labyrinth featured at the show. Google has built a massive… [More] |
Car-Impaling ForksRoyal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen LineThe Amuse Gueule advertising stunt, which roughly translates to 'tidbit' or 'appetizer,' is definitely one way of grabbing people's attention. Of course, it may inspire a few random and ultimately unnecessary… [More] | |||||||||
