Delicate Design

China opts for simple illustration in visually overwhelming marketplace

Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays.
SCORE: 6.7
This Year and Warm Top 6 Examples: 4,522 Total Clicks Jun 16 - Jun 16
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Consumer Insight Topics: MarketingBranding
Character-Themed Wine Branding - This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot
SCORE: 7.3
This Year and Hot 975 Clicks Pub: Jun 6, 16
Character-Themed Wine Branding
This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot
Design agency UNIDEA BANK is the creative force behind this Chinese Wine packaging concept. Based in Shenzhen, the firm adorns porcelain wine bottles with an illustrated baby pig mascot—an... [More]
Chinese Folktale Tea Packaging - The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
SCORE: 6.9
This Year and Warm 1,734 Clicks Pub: Jun 13, 16
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
The high-end Zhu Ge tea leaves packaging focuses on providing a touch of Chinese folklore to the consumer in the form of artistic imagery. Zhu Ge tea grows in Hainan, China, which is taken into... [More]
Cultural Dessert Packaging - These Mooncake Boxes are Inspired by the Art of Ancient China
SCORE: 7.3
This Year and Warm 780 Clicks Pub: Jun 6, 16
Cultural Dessert Packaging
These Mooncake Boxes are Inspired by the Art of Ancient China
This striking dessert packaging is designed for mooncake manufacturer Hung Hin. The brand specializes in artisanal sweets and enlisted the help of Hong Kong-based designer Toni Chung when creating... [More]
Ethereal Asian Rice Branding - The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
SCORE: 6.2
This Year and Warm 385 Clicks Pub: Jun 12, 16
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
The xiaotuanyuan packaging helps to convey an upscale aesthetic to the consumer when it comes to something as simple as traditional Asian rice. Designed by China-based designer Yi Mi Xiaoxin, the... [More]
Exotic Pie Packaging - The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
SCORE: 5.8
This Year and Mild 293 Clicks Pub: Jun 8, 16
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
The 7th Store’s pineapple pie packaging is the work of creative studio 3Force Brand Consultant. Consisting of four exotic fruit flavors, this pie range is packaged in vibrant boxes, each... [More]
Regional Beverage Branding - Nongfu's Spring Water Packaging is Inspired by Nature
SCORE: 6.5
This Year and Mild 355 Clicks Pub: Jun 14, 16
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
Nongfu’s spring water packaging draws inspiration from nature and references wildlife as well as the changing seasons in a year. Each of the brand’s signature bottles boasts a different... [More]