Shock Packaging

Creating brand impact through the use of startling package design
Implications - Disturbing imagery and messages in advertising have long been used by marketers to create brand impact and now, companies are applying elements of “shockvertising” to their packaging as well. Shock value in package design may be more effective than its use in ads; not only does it capture the customer’s attention at the point of purchase, it is more likely to linger in their mind afterward.
SCORE: 5.8
Hot Top 6 Examples: 105,691 Total Clicks Apr 10 - Nov 10
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DEMOGRAPHICS
Insulting Packaging - The Balletcats Cheeky Bag is Humorous and Obnoxious
SCORE: 6.8
V. Hot 17,336 Clicks Pub: Nov 26, 10
Insulting Packaging
The Balletcats Cheeky Bag is Humorous and Obnoxious
T-shirt brand Balletcats is delivering its goods with some intentionally cheeky packaging. The Balletcats cheeky bag is both offensive and hilarious. In bold red letters, the bag displays a message that… [More]
Guerilla Grocery Branding - Trustocorp Takes Social Mischief to the Grocery Aisles
SCORE: 5.9
V. Hot 19,252 Clicks Pub: Apr 12, 10
Guerilla Grocery Branding
Trustocorp Takes Social Mischief to the Grocery Aisles
Have you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about. They have replaced… [More]
Taxidermy Beer Bottles - The End of History Beer by BrewDog is a Freaky Way to Get Drunk
SCORE: 6.7
V. Hot 21,968 Clicks Pub: Jul 22, 10
Taxidermy Beer Bottles
The End of History Beer by BrewDog is a Freaky Way to Get Drunk
The End of History beer by BrewDog is packaged in -- get this -- a taxidermied animal. That's not where the oddities end with this craft brew; however, as the blonde Belgian ale boasts a 55% ABV. Although… [More]
Cheeky Repurposed Packaging - Bryan Connor's 'The Stuff of Dreams' is Witty and Remarkable
SCORE: 6.1
V. Hot 27,258 Clicks Pub: Aug 10, 10
Cheeky Repurposed Packaging
Bryan Connor's 'The Stuff of Dreams' is Witty and Remarkable
Bryan Connor's 'The Stuff of Dreams' is a hypothetical concept for the 826 Baltimore store, which the designer decided would be an extension of the 826 National family of non-profit tutoring organizations… [More]
Cardboard Pant Baggage - Lee Skinny Jeans Packaging Packs Your Jeans in a Container
SCORE: 4.8
Warm 7,235 Clicks Pub: Jul 6, 10
Cardboard Pant Baggage
Lee Skinny Jeans Packaging Packs Your Jeans in a Container
The Lee Skinny jeans packaging makes just as much of a fashion statement as the jeans themselves. The trend here is "skinny" and everything from the jeans inside the box to the jeans themselves are "skinny."… [More]
Condom-Like Cords - The Plugo Circular Extension Cord Features a Convenient Redesign
SCORE: 4.3
Warm 12,642 Clicks Pub: Sep 23, 10
Condom-Like Cords
The Plugo Circular Extension Cord Features a Convenient Redesign
Aside from the fact that, when packaged, the PLUGO circular extension cord looks like an unopened condom wrapper, this innovation is actually rather ingenious. With a simple and slight redesign, this extension… [More]
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