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Shock Packaging
Creating brand impact through the use of startling package design
Implications - Disturbing imagery and messages in advertising have long been used by marketers to create brand impact and now, companies are applying elements of “shockvertising” to their packaging as well. Shock value in package design may be more effective than its use in ads; not only does it capture the customer’s attention at the point of purchase, it is more likely to linger in their mind afterward.
| Score: 6.2 |
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Date Range:90,729 Total Clicks Apr 10 - Nov 10 |
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Insulting PackagingThe Balletcats Cheeky Bag is Humorous and ObnoxiousT-shirt brand Balletcats is delivering its goods with some intentionally cheeky packaging. The Balletcats cheeky bag is both offensive and hilarious.
In bold red letters, the bag displays a message that… [More] |
Guerilla Grocery BrandingTrustocorp Takes Social Mischief to the Grocery AislesHave you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about.
They have replaced… [More] |
Taxidermy Beer BottlesThe End of History Beer by BrewDog is a Freaky Way to Get DrunkThe End of History beer by BrewDog is packaged in -- get this -- a taxidermied animal. That's not where the oddities end with this craft brew; however, as the blonde Belgian ale boasts a 55% ABV.
Although… [More] | |||||||||
Cheeky Repurposed PackagingBryan Connor's 'The Stuff of Dreams' is Witty and RemarkableBryan Connor's 'The Stuff of Dreams' is a hypothetical concept for the 826 Baltimore store, which the designer decided would be an extension of the 826 National family of non-profit tutoring organizations… [More] |
Cardboard Pant BaggageLee Skinny Jeans Packaging Packs Your Jeans in a ContainerThe Lee Skinny jeans packaging makes just as much of a fashion statement as the jeans themselves. The trend here is "skinny" and everything from the jeans inside the box to the jeans themselves are "skinny."… [More] |
Condom-Like CordsThe Plugo Circular Extension Cord Features a Convenient RedesignAside from the fact that, when packaged, the PLUGO circular extension cord looks like an unopened condom wrapper, this innovation is actually rather ingenious. With a simple and slight redesign, this extension… [More] | |||||||||
