Sexy Vegan is Still Viral

PETA continues its strategy of shock, nudity and celeb endorsement
Implications - The organization People for the Ethical Treatment of Animals (PETA) is well known for creating campaigns that include nudity, shock and celebrity endorsement. Despite the lack of innovation, these campaigns continue to generate massive appeal. The reason is pretty obvious--the excessive use of famous starlets willing to pose naked for the cause attracts all demographics. Who knew?
SCORE: 6.3
V. Hot Top 5 Examples: 141,514 Total Clicks Mar 07 - Nov 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Naked For A Cause - Alicia Silverstone Strips Down For PETA
SCORE: 6.7
Viral 87,246 Clicks Pub: Sep 20, 07
Naked For A Cause
Alicia Silverstone Strips Down For PETA
Actress Alicia Silverstone stripped down to her birthday suit for PETA's latest campaign. PETA, or People for the Ethical Treatment of Animals, is an organization against animal cruelty. The new campaign… [More]
Dating By Diet - Vegans Shun Sex With Animal Eaters
SCORE: 6.5
Viral 18,524 Clicks Pub: Aug 3, 07
Dating By Diet
Vegans Shun Sex With Animal Eaters
A recent article in the Globe & Mail pointed out an interesting trend in the Vegan community which was backed up by a New Zealand study. A lot of the animal-lovers have opted not to have sex with others… [More]
Anti-Fur Activists - The Rest Of Your Fur Coat Campaign
SCORE: 6.7
V. Hot 15,356 Clicks Pub: Mar 27, 07
Anti-Fur Activists
The Rest Of Your Fur Coat Campaign
Garbage vocalist Shirley Manson appears on the hard-hitting adverts as the new face of the latest campaign by PETA UK (People for the Ethical Treatment of Animals). Known for her reputation as a toughy… [More]
PETA's New Ad Campaign - Alicia Mayer in a Lettuce Bikini
SCORE: 6.6
V. Hot 14,536 Clicks Pub: Mar 5, 07
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
Filipina supermodel Alicia Mayer is the latest celebrity to wear a lettuce bikini for PETA Asia Pacific's pro-vegetarianism. PETA activist Jodi Ruckley, actress Traci Bingham, and of course, Pamela Anderson… [More]
Vigilante Ads - Lettuce Lady Responds To PETA Ad Ban in Texas
SCORE: 5.3
Hot 5,852 Clicks Pub: Oct 5, 07
Vigilante Ads
Lettuce Lady Responds To PETA Ad Ban in Texas
A few weeks ago Trend Hunter featured Alicia Silverstone's nude PETA campaign in which the actress promoted vegetarianism. The ads spread like wildfire all over North America... except in Houston, Texas.… [More]
Related Examples