Selling by Shade

Using color-coded branding to target specific needs
Implications - Marketers know how important color can be when it comes to a particular product, its packaging or accompanying marketing materials. So, to better target different needs, brands are using specific color-coded branding techniques on a variety of products, from food packaging to kitchenware, rather than relying on one hue to represent the brand as a whole. Color-coding in this way allows a company to separate product lines and individual features, which ultimately helps customers differentiate more quickly between one product's features and another.
SCORE: 5.6
Warm Top 6 Examples: 85,562 Total Clicks May 11 - Feb 12
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DEMOGRAPHICS
Color-Coded Cure Branding - Help Remedies Packaging Maintains a Cute and Coherent Image
SCORE: 6.3
V. Hot 23,163 Clicks Pub: Nov 11, 11
Color-Coded Cure Branding
Help Remedies Packaging Maintains a Cute and Coherent Image
The nationwide Take Less campaign encourages consumers to cut down on compulsive pill-popping in favor of minimal medicine to treat everyday aches and pains. Help Remedies packaging leads its movement… [More]
Iconic Infusion Branding - Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
SCORE: 6.2
Hot 25,009 Clicks Pub: Feb 11, 12
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
Tea lovers tend to appreciate the finer details of the environment around them, sipping up what the world serves with their five attuned senses. Tea Bar packaging celebrates this extraordinary skill by… [More]
Pantone Chip Branding - The Toscatti Packaging is Categorized by Color for Customer Convenience
SCORE: 6.5
Hot 16,058 Clicks Pub: Feb 16, 12
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
Premium kitchenware company Toscatti teamed up with the Anagrama design firm to create a fresh, approachable look for the debuting brand. Focusing on Toscatti's large line of durable kitchen containers,… [More]
Color-Coded Media Merchandizing - Hue Packaging Educates Artists About Paints and Pencils
SCORE: 4.3
Warm 6,845 Clicks Pub: May 28, 11
Color-Coded Media Merchandizing
Hue Packaging Educates Artists About Paints and Pencils
The first lesson that the young artist learns is about the the three primary colors, and with this thought in mind, Hue packaging is effective at making such a teaching a life-long consideration when it… [More]
Simple Spectral Branding - Remix Packaging Showcases its Contents' Delectable Colors
SCORE: 4.5
Warm 10,090 Clicks Pub: Nov 29, 11
Simple Spectral Branding
Remix Packaging Showcases its Contents' Delectable Colors
It's easy to appreciate the branding technique that highlights an actual peek of the product. Remix packaging intelligently makes use of transparent wine bottles to flaunt the vividly delicious tints of… [More]
Bright Informational Branding - Waitrose 'LOVE life You Count...' Colorfully Display Calories
SCORE: 5.7
Warm 4,397 Clicks Pub: Feb 3, 12
Bright Informational Branding
Waitrose 'LOVE life You Count...' Colorfully Display Calories
As many dieters know, it is extremely difficult to lose weight when you don't know how many calories are in a given food item. The design firm Pearlfisher has created a vibrant and informational new packaging… [More]
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