Products with cliched marketing histories use satire to earn consumer trust
Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing.
Trend Themes
1. Satire Marketing - Marketers are using tongue-in-cheek satire to appeal to savvy consumers and address cliched advertising tropes.
2. Integrative Advertising - Collaborations between brands and other media forms, e.g shows, boost publicity and create engaging and memorable ads.
3. Spoof Fragrance Ads - Unpretentious, humorous ads are challenging traditional perfume advertising with equally creative ads that use satire to amuse and intrigue consumers.
Industry Implications
1. Advertising and Marketing - Marketers can use satire and integrative campaigns to address cliched advertising, create engaging and memorable ads that bring publicity and engage the socially-conscious.
2. Entertainment and Media - Collaborations between brands and other media forms, e.g shows, not only create engaging and memorable ads, but also promote the shows and boost publicity for both parties involved.
3. Personal Care and Beauty - Creative and humorous ads are challenging traditional advertising for personal care products, with equally creative ads that use satire to amuse and intrigue consumers.
4 Featured, 29 Examples:
82,404 Total Clicks
Date Range:
Feb 14 — Jun 14
Trending:
Average
Consumer Insight Topics:
