Self-Conscious Selling

Products with cliched marketing histories use satire to earn consumer trust

Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing.
SCORE: 4.4
Mild Top 4 Examples: 5,476 Total Clicks Feb 14 - Jun 14
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Consumer Insight Topics: MarketingLifestyleFoodCommercials
Satirical Body Spray Ads - These Axe Body Spray Ads Are Presented Like High-End Men's Perfume
SCORE: 5.2
Warm 2,854 Clicks Pub: Jun 28, 14
Satirical Body Spray Ads
These Axe Body Spray Ads Are Presented Like High-End Men's Perfume
These funny AXE body spray ads are like a spoof on women’s and men’s perfume ads, but they’re totally unpretentious. The ads and have almost all of the components of a slick... [More]
Pig-Starring Insurance Ads - Media Collaborations by Geico and Portlandia is Boosting Publicity
SCORE: 4.7
Mild 1,161 Clicks Pub: Mar 19, 14
Pig-Starring Insurance Ads
Media Collaborations by Geico and Portlandia is Boosting Publicity
Insurance firm Geico, and hit indie-TV show Portlandia, are joining forces in culture media collaborations for an interesting Geico commercial. This Geico spot is called ‘The Nomination,’... [More]
Robotic Mother Donations - The War Child Canada Surrogaid Movement is a Satirical Campaign
SCORE: 4.4
Mild 837 Clicks Pub: May 13, 14
Robotic Mother Donations
The War Child Canada Surrogaid Movement is a Satirical Campaign
The War Child Canada Surrogaid campaign brings to light all of the motherless children left alone in war-torn countries. In the wake of Mother’s Day, the charitable organization cleverly used... [More]
Nostalgic Sitcom Yogurt Ads (UPDATE) - The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
SCORE: 3.2
Untested 624 Clicks Pub: Feb 3, 14
Nostalgic Sitcom Yogurt Ads (UPDATE)
The 2014 Oikos Super Bowl Ad Reunites the Cast of Full House
The Dannon Oikos Super Bowl ad is one commercial that a lot of people are looking forward to, mainly because of the nostalgia factor that comes with the reunion of three Full House stars. This year&#... [More]