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Seductive Illusionads
The use of optical illusions in advertising to coax a second viewing
Implications - In today’s highly ad-saturated media, some agencies argue that capturing consumer attention is best done through confusion rather than being simple and direct. Using techniques like optical illusions relies on the hope that consumers will be compelled to take a second look.
| Score: 6.3 |
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Top 6 Examples:
Date Range:428,646 Total Clicks Oct 07 - Sep 08 |
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Body Paint IllusionsEmma-Jane Cammack Camouflage ArtThe body paint art of UK-based freelancer Emma-Jane Cammack is extraordinary. The artist extends her creative boundaries into illusionary artwork where the human body melds into the main picture. The subject… [More] |
Optical Illusion WallpaperWarped Wall CoveringsThis warped wallpaper might make you feel a bit delusional, even if you haven’t indulged in any recreational mind expanders.
It was created by Tom Hanke, a German artist who custom prints the papers… [More] |
Optical Illusion PhotosPerfect Angle PhotographyThis incredible gallery shows a collection of "20 Photographs Taken at the Exact Right Angle," causing distorted illusions for entertainment value.
"They say timing is everything, but some photographs… [More] | |||||||||
3D Illusion Chalk Drawings IIThe Work of Kurt WennerKurt Wenner, born in Ann Arbor, Michigan is a master chalk artist who originally worked for NASA. At NASA, we worked as an advanced scientific space illustrator. But then, Wenner moved to Italy where… [More] |
Optical Illusion AdsTouch Someone with a LetterThis warming image comes from The Australian Postal Service.
The text in the background of the image appears to be wrapping around the hugging couple. It says, "If you really want to touch someone, send… [More] |
Optical Illusion DecorFelice Varini's 3D RoomsSwiss artist, Felice Varini does not digitally manipulate pictures. What he is incredibly good at is painting walls, ceilings and floors such that optical illusions form when viewed at certain angles.… [More] | |||||||||
