Seasonal Comfort

Brands opt for simplified food and beverage to appeal to cultural nostalgia

Implications - Despite the fact that taste palettes have grown more experimental in recent years, many consumers still gravitate to wholesome, all-american flavors when it comes to the holiday season. Wanting to capitalize on the nostalgia and tradition, many brands have taken to re-creating simple, Americana-inspired dishes in unexpected formats, to simultaneously delight and comfort consumers who enjoy seeing their favorite meals updated in novel ways.
SCORE: 2.6
Untested Top 4 Examples: 404 Total Clicks Aug 15 - Oct 15
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Consumer Insight Topics: LifestyleFood
Seasonal Pumpkin Truffles - This Autumnal Dessert is the Pumpkin Spice Latte in Truffle Form
SCORE: 3.5
Mild 142 Clicks Pub: Oct 23, 15
Seasonal Pumpkin Truffles
This Autumnal Dessert is the Pumpkin Spice Latte in Truffle Form
These pumpkin truffles are essentially the popular Starbucks seasonal beverage in a bite-sized dessert form. Created by Sheri Silver at the blog Donuts, Desserts and Dirt, the pumpkin spice latte... [More]
Glazed Apple Cider Donuts - This Seasonal Dessert Recipe Makes an Autumnally Appropriate Treat
SCORE: 3.2
Mild 110 Clicks Pub: Oct 23, 15
Glazed Apple Cider Donuts
This Seasonal Dessert Recipe Makes an Autumnally Appropriate Treat
These apple cider donuts are a more autumnal take on a classic glazed dessert. Perfectly paired with a cup of coffee (bonus points for a pumpkin spice latte or similar seasonal beverage) or your... [More]
Healthy Apple Pie Cookies - This Fall-Appropriate Cookie Recipe is Free of Butter, Oil and Flour
SCORE: 2.1
Untested 60 Clicks Pub: Oct 29, 15
Healthy Apple Pie Cookies
This Fall-Appropriate Cookie Recipe is Free of Butter, Oil and Flour
These honey cinnamon glazed apple pie cookies are a healthier and bite-sized version of a classic American dessert. Created by the blog Savory Nothings, the apple dessert recipe is so good, you... [More]
Pie-Inspired Donuts - These Seasonal Confections Include Popular Fall Flavors
SCORE: 1.3
Untested 92 Clicks Pub: Aug 24, 15
Pie-Inspired Donuts
These Seasonal Confections Include Popular Fall Flavors
With fall rapidly approaching, Tim Hortons recently added a series of seasonal confections to its ever-expanding menu. Although pumpkin spice has become synonymous with autumn, there are many more... [More]
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