Innovating ordinary products to make them irresistible
Implications - There are so many products which people don’t think twice about that hold tremendous marketing potential. A ubiquitous necessity such as a pillow holds massive appeal, and offers the chance to make an ordinary item extraordinary. Once exposed to cutting-edge innovation, customers tend not to go back.
Trend Themes
1. Hybridization - Corporations are combining different product types to create unique items that appeal to consumers, example of which include pillows that also function as a blanket and a mattress..
2. Versatility - Products designed to serve a variety of functions and simplify people's lives are becoming increasingly popular. An example is pillows that have built-in speakers, allowing them to play music or white noise to aid sleep.
3. Reusing Materials - There is a trend towards creating home accessories from recycled materials. An example of this is designing pillows from old jackets or using recycled wool to create new cushions.
Industry Implications
1. Home Decor and Accessories - These trends relate directly to the home decor and accessories industries as businesses look to make everyday items more appealing and unique.
2. Sleep and Relaxation Products - Trends such as versatile pillows, pillows with built-in speakers, and pillows with soothing heartbeats appeal directly to the sleep and relaxation product markets.
3. Recycling and Sustainability - Creating home accessories from recycled materials is a growing trend that can be applied to many industries, from fashion to home decor, providing a new way to create sustainable products.
11 Featured
94,314 Total Clicks
Date Range:
Apr 08 — Oct 08
Trending:
Average
Consumer Insight Topics:
