Consumers adopt cosmetics that have sun protection included
Implications - As consumers look to expand their skincare regimen, many are turning to hybridized products infused with ingredients that protect the skin from sun damage. A matter of convenience in addition to providing skin with adequate, well-rounded care, such products elevate sun protection to having a place in one's daily routine rather than only when one plans to be in direct sunlight for long periods of time. This shift speaks to self-care as a modern lifestyle choice and relates to growing concerns around exposure to environmental hazards.
Workshop Question - How can your brand focus more directly on consumers' desire for self-care and protection from external factors?