Productive Passenger

Targeting business travelers, airlines cater to on-the-go worker needs

Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers.
SCORE: 3.9
Mild Top 4 Examples: 3,588 Total Clicks Mar 14 - Aug 15
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Consumer Insight Topics: TechWorldMobileTravelComputers
Holistic Airport Saunas - The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna
SCORE: 6.2
Warm 1,548 Clicks Pub: Aug 13, 15
Holistic Airport Saunas
The Finnair Lounge at Helsinki Airport Boasts a Unisex Finnish Sauna
Launched in 2014, this luxurious Finnair lounge at Helsinki airport boasts a health spa featuring a unisex Finnish sauna. The dynamic airport lounge is part business center and part indulgent health... [More]
Ultramodern Airline Clubhouses - The Luxurious Qantas Lounge at Sydney Airport Has an Epic Spa
SCORE: 4.8
Mild 764 Clicks Pub: Aug 13, 15
Ultramodern Airline Clubhouses
The Luxurious Qantas Lounge at Sydney Airport Has an Epic Spa
The flagship Qantas Lounge at Sydney airport in Australia is a stunning amenities-focused clubhouse located in the international terminal. In addition to full concierge service, the over-the-top... [More]
Public Charging Pods - Zoeftig's Power Hub is a Standing Desk and Power Source
SCORE: 1.9
Untested 893 Clicks Pub: Jun 3, 15
Public Charging Pods
Zoeftig's Power Hub is a Standing Desk and Power Source
Zoeftig’s PowerHub is a convenient charging pod and a great solution for malls, airports and other public spaces. The workspace doubles as a convenient standing desk and is equipped with a... [More]
In-Flight Calling Services - Gogo Tested its In-Flight WiFi, Calling & Texting Services at SXSW
SCORE: 1.8
Untested 383 Clicks Pub: Mar 13, 14
In-Flight Calling Services
Gogo Tested its In-Flight WiFi, Calling & Texting Services at SXSW
In-flight Internet service provider Gogo has demonstrated its cutting-edge technology that makes it possible to use phones on planes at an altitude above 10,000 feet. The demonstration was one of... [More]