Speaking to health-conscious parents, brands reinvent healthy as fun for kids
Implications - Appealing to parents with health concerns for their offspring, brands are offering a new style of products that help to relaunch healthy as both fun and youthful in the baby food realm. The approach preaches health benefits with younger generations in mind to instill appropriate choices early on and to satisfy a consumer want to provide only the best choices for young family members.
Trend Themes
1. Playful Nutritional Packaging - Appealing to health-conscious parents, brands are providing a new style of products for kid's nutrition that is both fun and youthful, evident in playful illustrations and cartoon representations of the ingredients.
2. Eco-friendly Food Packaging - There is a growing need to develop reusable, eco-friendly food packaging solutions for consumer goods, like Squooshi packaging did, while providing eco-conscious parents with a reliable solution for storing and serving homemade baby food.
3. Nostalgic Branding - It is imperative to harness childhood nostalgia through playful and relatable branding for products, like Drazil, which is a unique combination of flavor that incorporates growing concern around caffeine and sugar intake in drinks made for children.
Industry Implications
1. Food Packaging Industry - Providing eco-friendly food packaging solutions that offer innovative and sustainable ways for storing and serving baby food, while catering to parents who value convenience and environmental stewardship.
2. Organic Foods Industry - Incorporating nostalgic branding and playful packaging design to appeal to children and parents who are health-conscious and looking for organic snack options that provide simple ingredients and healthy eating habits.
3. Bevarage Industry - Introducing caffeine-free and fortified herbal drinks that cater specially to children, like Drazil, that tap into current health trends regarding sugar intake to provide a unique and healthy alternative for kids beverages.
