Playful Activism

Interactive charity initiatives strike a stronger connection through engagement

Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
SCORE: 3.6
Mild Top 6 Examples: 4,880 Total Clicks Feb 13 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleCharityDrinkingSocial Good
Porky Charity Races - Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
SCORE: 5.1
Mild 1,275 Clicks Pub: Feb 26, 14
Porky Charity Races
Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
With the popularity of charity runs, marathons and obstacle courses on the rise, it is only natural that they are becoming even more specific; take the Bacon Chase as a perfect example. It is a... [More]
Charitable Feel-Good Lights - New 'Light for a Cause' Charity Will Have You Glowing Inside and Out
SCORE: 3.4
Mild 1,151 Clicks Pub: May 11, 13
Charitable Feel-Good Lights
New 'Light for a Cause' Charity Will Have You Glowing Inside and Out
The Original Groovy Light, a product that funkifies any get-together you may want to spice up, has recently extended into the world of charity with their new project, ‘Light for a Cause.’... [More]
Charitable Bonding Activities - This Charity Bike Build Encourages Team Bonding
SCORE: 4.6
Mild 942 Clicks Pub: Oct 15, 14
Charitable Bonding Activities
This Charity Bike Build Encourages Team Bonding
The Charity Bike Build is one of the most popular team building activities offered by TeamBonding, an organization that harnesses the “power of play.” The hands-on building activity is... [More]
Adventure Philanthropy Platforms - 'Climb For Change' Lets You Crowdfund Your Excursion
SCORE: 2.4
Untested 752 Clicks Pub: Feb 1, 13
Adventure Philanthropy Platforms
'Climb For Change' Lets You Crowdfund Your Excursion
Climb for Change is an online fundraising platform for charity climbs, treks, hikes and adventures that was recently launched by Mike and Chantal Schauch in Vancouver, Canada. Imagine taking on the... [More]
Food Donation Thrill Rides - This Clever Tin Can Roller Coaster was Made for Charity
SCORE: 1.7
Untested 442 Clicks Pub: Jun 8, 13
Food Donation Thrill Rides
This Clever Tin Can Roller Coaster was Made for Charity
The people at Canstruction (a nonprofit organization) have put together an impressive miniature roller coaster made of tin cans. The competition that inspired this canned goods roller-coaster took... [More]
Charitable Beer Fundraisers - This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
SCORE: 1.9
Untested 318 Clicks Pub: Mar 3, 15
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
Even though a charity fundraiser and a craft beer event might seem like an unusual combination, drinking and donations go hand in hand pretty regularly. Staten Island recently held their first big... [More]