Interactive charity initiatives strike a stronger connection through engagement
Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
Trend Themes
1. Interactive Fundraising - Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
2. Adventure Philanthropy - Adventure-based crowdfunding platform Climb for Change allows anyone to sign up for free to run their own campaign to fundraise for a charity climb, showcasing the potential for adventure philanthropy as a powerful movement.
3. Celebrity Charity Stunts - Celebrities such as Arnold Schwarzenegger using their fame to bring awareness to social causes and charities reflects a trend towards using celebrity status to drive charitable action.
Industry Implications
1. Fundraising - The interactive fundraising approach can be implemented in traditional fundraising efforts to help personalise and engage with potential donors.
2. Adventure Tourism - Adventure philanthropy is a subset of adventure tourism, which has the potential to be a valuable industry with the increased emphasis on unique and personalised experiences.
3. Celebrity Branding - The use of celebrity endorsements and charitable initiatives can lead to success in attaining brand awareness and customer loyalty, as well as building a positive brand image.
8 Featured, 70 Examples:
393,646 Total Clicks
Date Range:
Feb 13 — Mar 15
Trending:
Mild
Consumer Insight Topics:
