A spicy twist on alcohol satisfies consumer demand for exotic flavor
Implications - Enhancing the drinking experience to be more multifaceted, brands and consumers are modifying beverages to highlight spicy flavors for an enhanced experience that satisfies a desire for exotic inspiration. Designed to be relaxing, but also exhilarating, the fiery flavor notes provide a sensory experience and marks a shift from traditional choices to consumers with more developed palates.
Trend Themes
1. Spice-infused Beverages - Adding spicy flavors to traditional beverages creates a multifaceted sensory drinking experience that satisfies consumer demand for exotic flavors.
2. Hybrid Flavors - Fusing unusual flavors, such as espresso and jalapeno, creates unique twist on traditional favorites.
3. Spice-inspired Products - Utilizing spicy ingredients, like Sriracha and root ginger, in unexpected products, like alcohol and juice, creates unique and daring taste experiences.
Industry Implications
1. Food & Beverage - Incorporating spicy and bold flavors into traditional products creates an alternative consumer experience of classic products.
2. Alcohol - Adding unexpected spicy twists to classic alcoholic drinks creates a new wave of flavorful options for consumers to explore and experiment with.
3. Juice - Using spicy ingredients, like root ginger, offers consumers new options in the non-alcoholic and thirst-quenching beverage market.
