Character-centric Branding

Playful business approaches that project both brand and personality
Implications - As advertisements becomes more visually stimulating, eye-popping brand images that reflect both purpose and personality allow for more effective forms of self-promotion. By letting go of traditional designs and marketing ideals, clever companies can create viral marketing ploys that won't get filed in the round file.
SCORE: 5.8
Hot Top 6 Examples: 274,725 Total Clicks Feb 09 - Sep 09
Popularity
Activity
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DEMOGRAPHICS
Filed in: Business
X-ray Business Cards - 10 Clever Ways to Help You Stand Out in a Recession
SCORE: 6.9
Viral 135,237 Clicks Pub: Jul 9, 09
X-ray Business Cards
10 Clever Ways to Help You Stand Out in a Recession
In a world a freelancers (yup the recession sure did increase their number…), business cards have become a great tool for self promotion. As one of the first impressions on possible future clients, your… [More]
Pop-Up Business Cards - Clifton Alexander's 3D Creation Features a Pop-Up Self-Portrait
SCORE: 6.1
Hot 44,883 Clicks Pub: Apr 4, 09
Pop-Up Business Cards
Clifton Alexander's 3D Creation Features a Pop-Up Self-Portrait
These images are of the Pop-Up Business Cards sent over to Swissmiss by Clifton Alexander, the owner of Reactor design studio. These business cards certainly stand out. Each one features a cleverly positioned… [More]
Cocky Self-Promotion - ‘Google Me' Business Card is Perfect for the Pretentious
SCORE: 6.2
Hot 37,399 Clicks Pub: Feb 27, 09
Cocky Self-Promotion
‘Google Me' Business Card is Perfect for the Pretentious
This Google business card from Ji Lee is a great idea in theory. It’s attention-grabbing for sure, sleek and minimalist in nature. The business card is one that won’t end up in the round file, if for nothing… [More]
Interactive Fitness Cards - 'Yoga One' Business Cards Turn Your Fingers into Thighs
SCORE: 5.4
Warm 19,284 Clicks Pub: Mar 26, 09
Interactive Fitness Cards
'Yoga One' Business Cards Turn Your Fingers into Thighs
Boring business cards are passed around every day, but it's interactive business cards like these from Yoga One that actually fulfill their role effectively by creating a memorable impression. The Yoga… [More]
Leafy Business Cards - Tatil Design Creates 'Natural Medium' as Unique Promotional Tool
SCORE: 4.9
Warm 12,213 Clicks Pub: Jul 31, 09
Leafy Business Cards
Tatil Design Creates 'Natural Medium' as Unique Promotional Tool
Brazilian company Tatil Design wanted to be create something different that all their clients and potential clients would remember. Their solution was to us a laser to etch drawings, designs and logos… [More]
Toys as Business Cards - Custom Made Miniature LEGO Figurines To Represent You
SCORE: 5.1
Warm 25,709 Clicks Pub: Mar 13, 09
Toys as Business Cards
Custom Made Miniature LEGO Figurines To Represent You
The “Most Original Business Card Ever” award goes to… LEGO? It seems that toy maker LEGO may have come up with the coolest business card anywhere, an extremely clever take on something they’ve been making… [More]