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Character-centric Branding
Playful business approaches that project both brand and personality
Implications - As advertisements becomes more visually stimulating, eye-popping brand images that reflect both purpose and personality allow for more effective forms of self-promotion. By letting go of traditional designs and marketing ideals, clever companies can create viral marketing ploys that won't get filed in the round file.
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Featured Examples | |||||||||||
X-ray Business Cards10 Clever Ways to Help You Stand Out in a RecessionIn a world a freelancers (yup the recession sure did increase their number…), business cards have become a great tool for self promotion. As one of the first impressions on possible future clients, your… [More] |
Pop-Up Business CardsClifton Alexander's 3D Creation Features a Pop-Up Self-PortraitThese images are of the Pop-Up Business Cards sent over to Swissmiss by Clifton Alexander, the owner of Reactor design studio.
These business cards certainly stand out. Each one features a cleverly positioned… [More] |
Cocky Self-Promotion‘Google Me' Business Card is Perfect for the PretentiousThis Google business card from Ji Lee is a great idea in theory. It’s attention-grabbing for sure, sleek and minimalist in nature. The business card is one that won’t end up in the round file, if for nothing… [More] | |||||||||
Interactive Fitness Cards'Yoga One' Business Cards Turn Your Fingers into ThighsBoring business cards are passed around every day, but it's interactive business cards like these from Yoga One that actually fulfill their role effectively by creating a memorable impression.
The Yoga… [More] |
Leafy Business CardsTatil Design Creates 'Natural Medium' as Unique Promotional ToolBrazilian company Tatil Design wanted to be create something different that all their clients and potential clients would remember. Their solution was to us a laser to etch drawings, designs and logos… [More] |
Toys as Business CardsCustom Made Miniature LEGO Figurines To Represent YouThe “Most Original Business Card Ever” award goes to… LEGO? It seems that toy maker LEGO may have come up with the coolest business card anywhere, an extremely clever take on something they’ve been making… [More] | |||||||||
