Parental Vulnerability

Moms & dads want to get real about what it means to be a modern-day parent

Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents.
SCORE: 5.2
This Year and Mild Top 5 Examples: 2,461 Total Clicks Dec 14 - Aug 16
Popularity
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureLifestyleLife
Realistic Parenting Books - Sh*tty Mom is the Ultimate Guide for Pragmatic Parents
SCORE: 6.2
Warm 538 Clicks Pub: Dec 17, 14
Realistic Parenting Books
Sh*tty Mom is the Ultimate Guide for Pragmatic Parents
Being a prepared parent is like a fictitious unicorn that people like to tell tales about around a roaring fire; Sh*tty Mom is a book that cuts through the crap in order to deliver the only sage... [More]
Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
SCORE: 4.3
Warm 972 Clicks Pub: Jun 30, 15
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]
Parental Merit Badges - The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
SCORE: 3.7
Mild 477 Clicks Pub: Nov 2, 15
Parental Merit Badges
The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
Podcast personalities from ‘One Bad Mother’ created this quirky set of ‘Parent Merit Badges,’ which aims to honor the accomplishments of parents. The badges are a reward system to... [More]
LGBT Motherhood Vlogs - Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
SCORE: 5.3
This Year and Mild 168 Clicks Pub: Aug 5, 16
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... [More]
Modern Dads Podcasts - City Dads Group Creates an Enlightening Space for Parental Discussions
SCORE: 2.3
Untested 306 Clicks Pub: May 19, 15
Modern Dads Podcasts
City Dads Group Creates an Enlightening Space for Parental Discussions
The idea of the modern dad is a hot topic these days and many parents can tune into the discussion through various media including the aptly named Modern Dads Podcast. Its an audio experience that... [More]
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