Olfactory Vaunting

Wearing ultra luxury fragrances to flaunt affluence aromatically
Implications - While wearing ultra luxury labels was considered a status indicator in the past, the ubiquity of high-end fashion has muted the potency of flashing brands, thus making their flaunting less desirable. Catering to more subtle prosperity fanning is the next big thing in luxury merchandise.
SCORE: 3.7
Warm Top 6 Examples: 46,217 Total Clicks Aug 07 - Sep 08
Popularity
Activity
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DEMOGRAPHICS
Your DNA as a Fragrance - Smell Yourself Sexy
SCORE: 3.6
V. Hot 10,668 Clicks Pub: Aug 2, 07
Your DNA as a Fragrance
Smell Yourself Sexy
A company called My DNA Fragrance claims that it can develop a perfume for women or cologne for men based on your DNA. The customer submits a swab of saliva to the company and there you go, you have your… [More]
$215,000 Luxury Scent - Imperial Majesty Perfume With Diamonds & Gold
SCORE: 5.9
Hot 11,452 Clicks Pub: Aug 20, 07
$215,000 Luxury Scent
Imperial Majesty Perfume With Diamonds & Gold
This is perhaps the most exclusive smelling stuff on the planet. Imperial Majesty Perfume has produced 10 bottles of this fragrance and are only offering 5 bottles for sale. At $215,000USD, you get more… [More]
$5,000 Perfume - Mane Makes Yu Smell Rich
SCORE: 4.6
Hot 7,142 Clicks Pub: Oct 14, 07
$5,000 Perfume
Mane Makes Yu Smell Rich
We thought $590 mascara was outrageous, so imagine our surprise when we discovered a $5,000 bottle of perfume. That's a high price to smell nice! Yu, which means rain in Chinese, is the luxury scent… [More]
Luxury Perfume Inside Crystals - Pure Distance
SCORE: 2.9
Warm 8,602 Clicks Pub: Jul 29, 08
Luxury Perfume Inside Crystals
Pure Distance
Pure Distance. The name is an oxymoron. There's no distance between you and your femininity when you wear this fragrance. The people around you will only want to get closer to be embodied in the same cloud… [More]
Champagne-Infused Fragrance - Sean John Bubbles With Luxury
SCORE: 2.2
Mild 4,651 Clicks Pub: Sep 8, 07
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
When it comes to living in luxury, no one can top Sean John Combs. Even his first men’s cologne, "Unforgivable," is fused with the most opulent ingredients – and a dose of champagne! The Sean John… [More]
Jewelry Perfumes - Estee Lauder Luxury Scents
SCORE: 2.9
Mild 3,702 Clicks Pub: Jan 28, 08
Jewelry Perfumes
Estee Lauder Luxury Scents
Perfumes give us a personal touch and represent us in the way we would like the world to see us. From vanilla scents to more intriguing or fresh scents, the world of perfumes complete our existence. Some… [More]
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