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Obamania

The world's obsession with Barack Obama continues

Implications - A wide breadth of industries are capitalizing on the world’s fixation with the Democratic presidential nominee. Beyond the expected clothing and publications, marketers are realizing the powerful impact of including the Obama name or image, leveraging its popularity and instant recognition.
Trend Themes
1. Pop-cultural Quirky Crafts - Crafters can increase their sales by creating products that make the most of contemporary society icons like Obama, appealing to the default base that are already fans of that figure or organization.
2. Political Merchandising - Industries can capitalize on successful political campaigns by leveraging an icon's popularity and instant recognition to retail merchandise, increase revenues and gain brand exposure.
3. Celebrities and Social Media - The number of social media followers reflects an individual's popularity, and business professionals can leverage this trend to create valuable partnerships with celebrities that have a large following.
Industry Implications
1. Retail - Industries can design merchandise related to political campaigns that leverage a candidate's popularity and instant recognition to increase sales and gain brand exposure.
2. Arts and Entertainment - Celebrities can partner with artists in creating merchandising products to leverage both of their brand recognition and increase revenues.
3. Social Media - Industries can partner with celebrities or influencers to leverage their extensive following and increase brand recognition and sales.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 14 Examples:
168,211 Total Clicks
Date Range:
Jul 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Graphic Obama Shoes
Graphic Obama Shoes
Candidates Baracked By Fashion
There has probably been more tribute merchandise created for Barack Obama than any other media figure or celebrity this year. We have featured a wide range of Obama-themed innovations, including fashion.… MORE
Obama Crafts
Obama Crafts
Obama Earrings, Eco-Skirts & More
Barack Obama has quite a fan following on Etsy.com, a network of online stores for crafty people selling their own creations. Obama appears on everything from earrings and bracelets to baby clothes. There… MORE
Most Followed People on Twitter
Most Followed People on Twitter
Barack Obama is #1
Barack Obama is the number one followed person on Twitter... surprise, surprise. It was really only a matter of time. Obama has 57,317 people following him on Twitter while he is following 59,965 people.… MORE
play_circle_filled Obama Documentaries
Obama Documentaries
HYPE: The Obama Effect
HYPE: The Obama Effect movie trailer is generating buzz for the feature length Barack Obama documentary by Citizens United Productions. The trailer was added last week and has already had over 100,000… MORE
Political Tattoos
Political Tattoos
Candidates Get Permanent Vote
Make your vote count with political ink, like this Obama tattoo, Clinton tattoo or even a Barack Obama tattoo. Studio 13 Creative Skin Design created the Barack Obama tattoo shown here, and it seems the… MORE
Free Urban Propaganda
Free Urban Propaganda
Obama-Inspired "Obeyma" Stickers
OBEYMA is the tag of this powerful sticker inspired by the now world famous "OBEY" by urban artist Shephard Ferry. The artist behind this idea is Felix Sockwell, an illustrator and designer from Maplewood,… MORE
Obama Soda
Obama Soda
Jones Campaign Cola 2008 Has All the Candidates
The uber popular and hip beverage company, Jones Soda, has launched a new political themed drink, the “Campaign Cola 2008.” Aspiring pundits can purchase custom, limited-edition six-packs or twelve-packs… MORE
Musical Politics
Musical Politics
Celebs Sing 'The American Prayer' For Obama
In an inspirational music video, celebrities such as Whoopi Goldberg, Forest Whitaker, Barry Manilow, Joss Stone, Macy Gray, Joan Baez, Jason Alexander, and Cyndi Lauper, teamed up with former Eurythmics… MORE
Presidential Candidate Branding
Presidential Candidate Branding
Obama's Time For A Change Watches
These “Time for Change” watches are part of an integrated viral campaign for the Obama camp. Obama’s campaign has championed change as their mantra, and Obama Watches.com has created wristwatches with… MORE