Democratized Makeup

Beauty markers and pens make application on the go easy for consumers

Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.
SCORE: 7.7
This Quarter and Warm Top 6 Examples: 4,835 Total Clicks Jul 15 - Nov 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionLifestyleHealthCosmetics
Portable Manicure Markers - This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
SCORE: 9.2
This Year and Viral 2,264 Clicks Pub: Sep 2, 16
Portable Manicure Markers
This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
Ciate’s ‘Mani Marker’ is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go. With its precision tip, the product promises to... [More]
Matte Lip Markers - Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
SCORE: 7.8
This Year and Hot 652 Clicks Pub: Sep 2, 16
Matte Lip Markers
Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
While it’s fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup’s ‘Lip Markers’ emphasize their likeness to chunky highlighter... [More]
Roll-On Sun Protection - Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
SCORE: 7.9
This Year and Warm 365 Clicks Pub: Sep 2, 16
Roll-On Sun Protection
Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
Sun protection products come in a number of forms, including creams, sprays and wipes, but ‘Sunshine Oil’ from Milk Makeup is in a category of its own. This skin-protecting product is... [More]
Cosmetic Calligraphy Eyeliners - Too Faced's Colored Sketch Markers Take Inspiration From Stationary
SCORE: 6.9
This Year and Mild 489 Clicks Pub: Jul 20, 16
Cosmetic Calligraphy Eyeliners
Too Faced's Colored Sketch Markers Take Inspiration From Stationary
The Too Faced Sketch Marker Liquid Art pens are a merging of stationary and cosmetic products with a series of technicolor calligraphy pens that dispense eye makeup rather than ink. The products... [More]
Crayon-Inspired Lip Balms - The New Baby Lips Color Balm Crayon Comes in Super-Saturated Shades
SCORE: 5.9
This Quarter and Mild 360 Clicks Pub: Nov 3, 16
Crayon-Inspired Lip Balms
The New Baby Lips Color Balm Crayon Comes in Super-Saturated Shades
Maybelline recently announced that it will be expanding its beloved Baby Lips line to include a new product called the Color Balm Crayon. With dry winter weather just around the corner, the tinted... [More]
Sun Protection Markers - Suncayr's Ink Changes Color to Show When the Formula Should Be Reapplied
SCORE: 5.4
Mild 705 Clicks Pub: Jul 22, 15
Sun Protection Markers
Suncayr's Ink Changes Color to Show When the Formula Should Be Reapplied
Skin sun protection products come in spray, cream and drinkable formats, but Suncayr is introducing a new type that takes the shape of a marker. From a pen-shaped applicator, Suncayr markers... [More]