Normalizing Disability

Handicaps showcased in everyday brand activations promote inclusivity

Implications - Connecting with consumers on a personal level, brands are promoting normalization to become more readily accessible to people with disabilities. With a focus on youth in particular, brands are increasingly starting to take handicapped individuals into account in their marketing, products and brand activations into account. This integration denotes another evolution in brand authenticity as consumers demand to see more diversity and inclusivity.
SCORE: 5.8
This Quarter and Mild Top 4 Examples: 1,774 Total Clicks Oct 15 - Mar 17
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Consumer Insight Topics: TechGames
Serene Toy Store Environments - Toys R Us Stores' 'Quiet Hour' is for Children Affected by Autism
SCORE: 7.4
This Year and Hot 1,438 Clicks Pub: Nov 11, 16
Serene Toy Store Environments
Toys R Us Stores' 'Quiet Hour' is for Children Affected by Autism
Toys R Us stores in the UK recently set up a “quiet hour” on the weekends for children, parents and caregivers who are affected by autism. During quiet hour, Toys R Us dims the lights... [More]
Autistic Puppet Characters - The Show Sesame Street Introduces Its First Character with Autism
SCORE: 4.8
Mild 126 Clicks Pub: Oct 23, 15
Autistic Puppet Characters
The Show Sesame Street Introduces Its First Character with Autism
The popular child-oriented television show Sesame Street has introduced its first ever character with autism. The show recently launched a campaign titled ‘Sesame Street and Autism: See... [More]
Figurine Leg Braces - Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized
SCORE: 4.1
This Year and Mild 149 Clicks Pub: Aug 31, 16
Figurine Leg Braces
Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized
Shishka Bob Design is the creative behind the Doll Leg Braces that are designed to fit small figurines and playthings belonging to children. The braces are developed to look and function just like... [More]
Wheelchair Gaming Avatars - The Xbox Avatars are Expanding with Better Disability Representation
SCORE: 2.4
This Year and Untested 61 Clicks Pub: Jul 7, 16
Wheelchair Gaming Avatars
The Xbox Avatars are Expanding with Better Disability Representation
Microsoft is making positive changes to the Xbox avatars by launching a series of the digital characters that are in wheelchairs. Phil Spencer, the head of Xbox, has agreed with consumer demand on... [More]
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