Mobile homes receive a lavish redesign to reflect a demand for convenience
Implications - With mobile travel becoming a more alluring option to those who desire familial bonding, efforts to make on-the-road experiences more comforting has prompted more lavish motor home designs. Adding conveniences of home to mobile travel units allows consumers to enjoy the unexpected adventures of portable living with the desire for accessible, at-home amenities.
Trend Themes
1. Luxurious Mobile Homes - Luxury travel experiences on-the-go offer disruptive innovation opportunities through redesign and modern accommodations for convenience and access to home amenities.
2. Contemporary Camper Concepts - Modern camper designs from aerodynamic architecture to fold-out features and built-in projectors allow for disruptive innovation and stylish comfortability in outdoor recreational vehicles.
3. Barrier-free Mobile Homes - Mobile home designs and barrier-free adaptations that cater to persons with physical disabilities present disruptive innovation opportunities for accessible travel experiences for all.
Industry Implications
1. Recreational Vehicle Industry - Modernizing recreational vehicles in terms of design, technology, and amenities present opportunities for more luxurious mobile travel experiences.
2. Hospitality Industry - Hotels and event spaces can adopt modern camper designs and luxurious mobile homes to expand and provide unique lodging offerings for travelers and event-goers.
3. Accessible Travel Industry - The barrier-free mobile homes trend presents opportunities for the travel industry to create inclusive travel opportunities for persons with physical disabilities.
