The rise of conventional couture redefines what it means to be attractive
Implications - The fashion industry had its roots planted in sexuality for quite some time; however, this changes as the definition of what's attractive shifts away from explicit physicality and more toward intellect. Resulting in more modest, yet modern apparel, this movement changes more than just the fashion industry. Companies from all industries can benefit from putting less emphasis on physical sexuality in advertising and marketing strategies.
Trend Themes
1. Modest Chic Fashion Movement - The rise of conventional couture redefines what it means to be attractive, leading to a need for modest but modern apparel and a shift away from physical sexuality in advertising and marketing strategies.
2. Artist-inspired Fashion Collections - The trend of artist homage catalogues and collections pays tribute to iconic figures such as Frida Kahlo and offers opportunities for collaboration and the merging of art and fashion industries.
3. Conservative Fashion Revolution - The comfy modest female fashion, chic conservative fashion captures, and 'Amish' fashion series reflect a growing trend of covering up while remaining fashionable, offering market opportunities for stylish, modest clothing options.
Industry Implications
1. Fashion Industry - Trends such as Modest Chic and artist-inspired collections are changing the definition of fashion and opening opportunities for creativity, collaborations, and new design ideas.
2. Marketing and Advertising Industry - The shift away from physical sexuality in advertising strategies opens up new and more diverse target markets, allowing for more inclusive messaging and brand values.
3. Cultural and Social Industries - The Conservative Fashion Revolution reflects a shift in cultural values towards modesty and elegance, offering opportunities to cater to this growing trend and provide new social and cultural options.
5 Featured, 42 Examples:
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Date Range:
Jan 13 — Jul 13
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Hot
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