Real people in their daily lives are the new fashion icons
Implications - In 2007 street style blogs emerged as go-to guides for fashion inspiration. In 2008, spotting real-life outfits on global streets evolved, with sites now spotting style on subways, events and university campuses. “Real style” also featured in high fashion magazines and touched new markets this year, such as video games.
Trend Themes
1. Real Life Style - Real-life fashion inspiration from the streets emerges as a trend in 2008.
2. Street Style Blogs and Magazines - Street style blogs and magazines such as 'The Sartorialist' and 'Cracker Your Wardrobe' become popular in 2008, paving the way for street style coverage outside of traditional runways and fashion events.
3. Event Style Coverage - In 2008, style coverage expands from daily fashion to events such as Coachella and the Cannes Film Festival.
Industry Implications
1. Fashion - The fashion industry can incorporate street style trends into their collections, and leverage street style blogs as a marketing tool.
2. Media and Publishing - Fashion magazines and media can diversify their content with the inclusion of street style coverage and focus on everyday fashion inspiration.
3. Gaming - The integration of Japanese street fashion in the Nintendo DS game 'Pop Cutie! Street Fashion Simulation' creates a new market for fashion-based video games.
8 Featured, 2 Examples:
189,590 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Hot
Consumer Insight Topics:
