McDiversification

McDonalds is pushing the limits with unique ad campaigns
Implications - McDonalds isn’t a company people typically associate with killer advertisements, but they have really ramped up their marketing game. What’s interesting is that they aren’t sticking to a specific ad genre, but are testing the waters of everything from viral marketing to living eco billboards.
SCORE: 6.2
V. Hot Top 6 Examples: 121,758 Total Clicks Feb 08 - Sep 08
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Activity
Freshness
DEMOGRAPHICS
Racist McDonalds Ad? - Look Closer : Individuals
SCORE: 6.7
Viral 47,453 Clicks Pub: Mar 7, 08
Racist McDonalds Ad?
Look Closer : Individuals
At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or… [More]
2 Creative McDonald's Ads - WiFi + 24/7 Drive Thru
SCORE: 6.5
V. Hot 20,088 Clicks Pub: Mar 15, 08
2 Creative McDonald's Ads
WiFi + 24/7 Drive Thru
McDonald's marketing team has been releasing very creative ads lately. I particularly like the minmalist and subtle aspects of their new ads. Take the 24/7 Drive Thru ad created by DDB Auckland ad agency,… [More]
Billboards Made of Lettuce - McDonald's Growing Fresh Salads Ad
SCORE: 6.7
V. Hot 16,219 Clicks Pub: Jun 12, 08
Billboards Made of Lettuce
McDonald's Growing Fresh Salads Ad
This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards. The garden billboard… [More]
Puzzle Billboards - McDonald's Sort Your Head Out Campaign
SCORE: 6
V. Hot 19,071 Clicks Pub: Apr 23, 08
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… [More]
White Space in Ads - McDonalds Draws a Blank
SCORE: 5.9
Hot 8,374 Clicks Pub: Feb 26, 08
White Space in Ads
McDonalds Draws a Blank
Every designer knows that a good use of white space can be very effective. Keeping a certain proportion of an advertisement without clutter is vital, but just how much is the right amount? McDonalds… [More]
Wind-Up Promotional Toys  - McDonald's Cranks it Up for Coffee
SCORE: 5.2
Hot 10,553 Clicks Pub: May 15, 08
Wind-Up Promotional Toys
McDonald's Cranks it Up for Coffee
Be warned Starbucks, McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald’s… [More]
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