Maternity Couture

Apparel for pregnant women includes a high-end aesthetic for upmarket consumers

Implications - Despite the fleeting nature of maternity wear, pregnancy fashion is taking an upscale approach to design and aesthetics. This suits upmarket consumer interests, which have been known to take especially well to celebratory occasions such as pregnancy. Through the provision of high end products, brands also set themselves apart in today's commercial markets, which are typically flooded with mid-level products and services easily available online.
SCORE: 4.6
Mild Top 4 Examples: 12,617 Total Clicks Apr 14 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Fashion
Glam Expectant Mother Marketing - Lamat's Latest Catalog Features a Couture-Clad Pregnant Model Star
SCORE: 5.4
Hot 4,983 Clicks Pub: May 15, 14
Glam Expectant Mother Marketing
Lamat's Latest Catalog Features a Couture-Clad Pregnant Model Star
Pregnant model is a term most associate with maternity fashion lines but Serbian accessory label Lamat is aiming to change this notion. In their latest catalog, entitled ‘The Beginning’,... [More]
Expecting English Rose Editorials - A Pregnant Emily Blunt Stars in the Vogue Issue
SCORE: 3.9
Warm 5,992 Clicks Pub: Apr 8, 14
Expecting English Rose Editorials
A Pregnant Emily Blunt Stars in the Vogue April 2014 Issue
The Vogue April 2014 issue is extremely family-focused; Kanye West, Kim Kardashian and their baby North West grace the cover of the issue and a pregnant Emily Blunt is featured as an editorial.... [More]
Chic Maternity Jeans - Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
SCORE: 5
Mild 1,119 Clicks Pub: May 14, 15
Chic Maternity Jeans
Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
Teaming up with the brand Citizens of Humanity, supermodel Christy Turlington Burns has released a denim maternity collection for style-savvy mothers-to-be. The entrepreneur and mother of two... [More]
Sophisticated Maternity Collections - The Hatch Spring Collection Can Be Worn Post-Delivery
SCORE: 1.7
Untested 523 Clicks Pub: Nov 25, 14
Sophisticated Maternity Collections
The Hatch Spring Collection Can Be Worn Post-Delivery
The HATCH Spring 2014 collection can be enjoyed by women long after their bun has left the oven, so to speak. If you’re going to buy an entirely new wardrobe, you might as well be able to keep... [More]
Quantcast