Mass De-Feminization

Standard feminine products are given a hyper-masculine twist
Implications - The topic of whether or not men feel properly addressed in media is not often discussed. Now, gender lines are blurred and men are more vocal about their thoughts on gender equality. Thus, companies are re-inspecting branding practices to not only include men, but to make them comfortable using products previously perceived as feminine.
SCORE: 3.6
Mild Top 5 Examples: 20,566 Total Clicks Nov 12 - Mar 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Manly Cosmetic Satchels - The Dewars X FSC Travel Bag is a Masculine Carry-On For Your Bike
SCORE: 3.3
Warm 10,445 Clicks Pub: Nov 13, 12
Manly Cosmetic Satchels
The Dewars X FSC Travel Bag is a Masculine Carry-On For Your Bike
Having a basket hang off the front of your bike might not be your style, and if that’s the case then the Dewars X FSC travel bag will be a refreshing alternative. This carrying sleeve rolls... [More]
Masculine Brogurt Treats - Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
SCORE: 6.1
Warm 2,230 Clicks Pub: Feb 27, 13
Masculine Brogurt Treats
Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
At first Powerful Yogurt appears to be part of some Saturday Night Live skit. Nevertheless, this food item is all too real. Powerful Yogurt addresses the fact that almost all yogurt companies target... [More]
Masculine Diet-Assisting Ads - Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
SCORE: 2
Mild 644 Clicks Pub: Jan 10, 13
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
Molson Canadian 67 is the lighter version of Molson Canadian, but still positions itself as a manly beer in this new ad. The commercial opens with a guy running down the street for a workout. The... [More]
Dapper Masculine Aprons - Trvr's Gentleman's Apron Mixes Designer Fashion and Workplace Apparel
SCORE: 3.9
Untested 5,193 Clicks Pub: Mar 11, 13
Dapper Masculine Aprons
Trvr's Gentleman's Apron Mixes Designer Fashion and Workplace Apparel
If you asked most guys to think of a work accessory they’d like to wear, an apron probably wouldn’t be the first thing to come to mind, but the Gentleman’s Apron designed by the... [More]
Macho Scented Candles (UPDATE) - Santa's Beard Candle Radiates All That Is Caught in the Jolly Beard
SCORE: 1.9
Untested 2,054 Clicks Pub: Dec 3, 12
Macho Scented Candles (UPDATE)
Santa's Beard Candle Radiates All That Is Caught in the Jolly Beard
Scented candles are often perceived as a feminine accent but Man Cans, a company that specializes in whipping together masculine flavors with candles, has introduced the manliest scent of all time,... [More]