Mystified Marketing

Unsuspecting ads utilize elements of surprise to evoke instant responses

Implications - While straightforward ad techniques offer consumers a more clearcut message and takeaway, sticking to simple distinctions often leaves viewers feeling mentally unchallenged. Unsuspecting campaigns that keep consumers guessing and analyzing what the ad is about offers a more thought-provoking approach, combining elements of shock with the need for more intellectually engaging marketing methods.
SCORE: 4.9
Mild Top 6 Examples: 4,694 Total Clicks Jul 13 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Unsuspecting Product Ads - LG Electronics is Using a Unique Magazine Ad for its OLED TV Debut
SCORE: 4.3
Mild 1,447 Clicks Pub: Feb 27, 14
Unsuspecting Product Ads
LG Electronics is Using a Unique Magazine Ad for its OLED TV Debut
LG is using a unique magazine ad to publicize its 4mm-thin OLED TV, and engaging unsuspecting readers into further investigation. On the spine of the Nordic electronics magazine, LG placed its... [More]
Speaking Window Campaigns - The 'Talking Window' Privately Advertises to Unsuspecting Travellers
SCORE: 4.8
Mild 852 Clicks Pub: Jul 2, 13
Speaking Window Campaigns
The 'Talking Window' Privately Advertises to Unsuspecting Travellers
Conducting sound through glass, ad agency BBDO came up with a way to discretely advertise to train passengers with their Talking Window. Since tired train passengers regularly rest their heads on... [More]
Mysterious Wine Giveaways - Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
SCORE: 3.7
Mild 846 Clicks Pub: Feb 9, 15
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
Those dining out in Northern California will want to stay on the lookout for Secret Somm CA, or @SecretSommCA as she’s better known. This anonymous wine aficionado has been gifting bottles of... [More]
Interactive Drinking Ads - With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
SCORE: 5.5
Mild 388 Clicks Pub: Jul 2, 15
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
As part of its mission to create joyful moments, Coca-Cola ads commonly employ technology to surprise and delight consumers. This is definitely apparent in the brand’s newest ‘Drinkable... [More]
Edible Purse Commercials - The ICC 'Model Eats Designer Bag' Commercial is Hilarious
SCORE: 4
Mild 789 Clicks Pub: Feb 6, 14
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
The International Culinary School marketing commercial ‘Model Eats Designer Bag on NYC Subway’ brilliantly sparked viral fandom. The ‘Model Eats Designer Bag’ commercial features an actress/... [More]
Floating Beverage Stunts - Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
SCORE: 4.4
Untested 372 Clicks Pub: May 6, 15
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
In order to announce the new Creamy Chocolate Chill as the must-try summer drink from Tim Hortons, the coffee chain set up a dramatic drink marketing stunt to show exactly what they mean by the... [More]