Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
Trend Themes
1. Mainstream Gourmet - Low-brow cuisine is rebranded for cost-effectiveness to satisfy the growing number of self-professed foodies and create a concept of mainstream gourmet.
2. Customizable Desserts - Variations of recognizable foods like pizza, burgers, and fries are given a sweet twist by infusing them with desserts and using cookies or cake alternatively for crusts.
3. Edible Gold - Adding glimmer and status to an event, edible gold is infused in some of the delicacies of a gourmet menu to add a touch of finesse to dishes.
Industry Implications
1. Food and Beverage Industry - Innovation in mainstream gourmet, dessert variations, and edible gold dust have influenced the food and beverage industry, with new products and experiences for consumers.
2. Luxury Goods Industry - Edible gold has become a desirable and fashionable inclusion for high-end events, therefore creates opportunities for luxury good companies to supply edible gold dust for use in gourmet delights.
3. Marketing and Advertising Industry - The rise of mainstream gourmet and creative dessert variations allows for marketers to create different promotional campaigns and advertisements for food products and create different marketing strategies.
5 Featured, 40 Examples:
294,865 Total Clicks
Date Range:
Aug 13 — Mar 14
Trending:
Warm
Consumer Insight Topics:
