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Social Location Branding
Interactive campaigns lead consumers physically to products
Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
| Score: 4.2 |
Warm
Top 6 Examples:
Date Range:34,270 Total Clicks May 10 - Dec 10 |
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SMS IntroductionsGatsby Mobile App Uses Foursquare to Introduce Like-Minded PeopleThe Gatsby mobile app uses the account details from your Foursquare account to introduce you to like-minded people that live within your neighborhood. Gatsby will then text you the first name of someone… [More] |
Interactive Burlesque SitesPerrier by Dita Von Teese Will Make You BlushThe website for ‘Perrier with Dita Von Teese’ combines sexiness and interactivity. This website takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star.
Ogilvy… [More] |
Luxury Shoe GamesThe Jimmy Choo Trainer Hunt Uses Social Media Tool FoursquareAt this very moment, I'm desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter… [More] | |||||||||
Social Media Check-InsTopguest Lets You Check in and Earn Rewards OnlineTopguest combines social media and traveling for the roaming nomad. When you create an account on Topguest, you also choose to connect to any number of location-based social media services. This includes… [More] |
Social Media Movie Spoofs'Ferris Bueller's Day Off' Reenactment on Twitter and FoursquareIf you loved watching Ferris Bueller's ditch day crusade, you'll get a kick out of the 'Ferris Bueller's Day Off' reenactment that took place yesterday on Twitter and Foursquare. Twitter user @ferris_bueller_… [More] |
Location-Based Film ScreeningsVolkswagen 'See Film Differently' Campaign Heads to the London ZooFans of the classic horror movie 'An American Werewolf in London' are getting a chance to immerse themselves fully in the movie by watching the film at one of the key locations from the flick. The Volkswagen… [More] | |||||||||
