Social Location Branding

Interactive campaigns lead consumers physically to products
Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
SCORE: 3.9
Warm Top 6 Examples: 35,094 Total Clicks May 10 - Dec 10
Popularity
Activity
Freshness
DEMOGRAPHICS
SMS Introductions - Gatsby Mobile App Uses Foursquare to Introduce Like-Minded People
SCORE: 3.3
Warm 3,556 Clicks Pub: Jun 29, 10
SMS Introductions
Gatsby Mobile App Uses Foursquare to Introduce Like-Minded People
The Gatsby mobile app uses the account details from your Foursquare account to introduce you to like-minded people that live within your neighborhood. Gatsby will then text you the first name of someone… [More]
Interactive Burlesque Sites - Perrier by Dita Von Teese Will Make You Blush
SCORE: 5.9
Warm 17,505 Clicks Pub: Jul 7, 10
Interactive Burlesque Sites
Perrier by Dita Von Teese Will Make You Blush
The website for ‘Perrier with Dita Von Teese’ combines sexiness and interactivity. This website takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star. Ogilvy… [More]
Luxury Shoe Games - The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare
SCORE: 4.8
Warm 3,670 Clicks Pub: May 10, 10
Luxury Shoe Games
The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare
At this very moment, I'm desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter… [More]
Social Media Check-Ins - Topguest Lets You Check in and Earn Rewards Online
SCORE: 3.8
Warm 4,178 Clicks Pub: Jun 15, 10
Social Media Check-Ins
Topguest Lets You Check in and Earn Rewards Online
Topguest combines social media and traveling for the roaming nomad. When you create an account on Topguest, you also choose to connect to any number of location-based social media services. This includes… [More]
Social Media Movie Spoofs - 'Ferris Bueller's Day Off' Reenactment on Twitter and Foursquare
SCORE: 2.2
Mild 4,995 Clicks Pub: May 8, 10
Social Media Movie Spoofs
'Ferris Bueller's Day Off' Reenactment on Twitter and Foursquare
If you loved watching Ferris Bueller's ditch day crusade, you'll get a kick out of the 'Ferris Bueller's Day Off' reenactment that took place yesterday on Twitter and Foursquare. Twitter user @ferris_bueller_… [More]
Location-Based Film Screenings - Volkswagen 'See Film Differently' Campaign Heads to the London Zoo
SCORE: 2.9
Mild 1,190 Clicks Pub: Oct 31, 10
Location-Based Film Screenings
Volkswagen 'See Film Differently' Campaign Heads to the London Zoo
Fans of the classic horror movie 'An American Werewolf in London' are getting a chance to immerse themselves fully in the movie by watching the film at one of the key locations from the flick. The Volkswagen… [More]