DEMOGRAPHICS
ALL TRENDS
Covertising
Intentional Viral
Billion Dollar Launches
Obamania
Shockvertising 2.0
Prefabulous
Fakevertising
Sculpturesque Style
Catwalks for Causes
WorkPLAYce Innovation
Pocket-Sized Innovation
Mosaics With Meaning
Open Air Urban
Hygiene Entertainment
Print Tenacity
The End of Smoking
Positive IRANgles
Wi-Fibulous
Pro Bonovation
Digitized Boring
Modern Midas
Golden Men
Barbiversary
Illuminated Design
Techabetes
Digital Fashion
Gory Guerrilla Marketing
SAMPLE PRO TREND - Subscribe to access 1700 more >
Intentional Viral
Building entire campaigns to offend and push limits
Implications - Rather than relying heavily on traditional print and TV media, Diesel and Tom Ford use the viral web to appeal to their younger demographic. Inspired companies should note that their success has been driven by the ability to evoke emotion, usually through shock or humor. And with multiple executions, there’s less chance of message fatigue for an audience that’s easily bored.
| Score: 6.8 |
Viral
Top 6 Examples:
Date Range:745,201 Total Clicks Mar 07 - Sep 08 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
When Ads Cross The LineIs Tom Ford's New Campaign Too NaughtyWe have come to expect Tom Ford to push the envelop with his provocative advertising, but these newly released ads for the Tom Ford Spring/Summer 08 campaign disregard any decency guidelines and boldly… [More] |
MySpace Inspired Fashion AdsDiesel Intimates CampaignMy favorite brand, Diesel, has unveiled a collection of MySpace-inspired fashion ads for their Diesel Intimates line. The fashion photographs of the line of underwear and intimate sleepwear items are shot… [More] |
Tom Ford's Racy New AdControversial Cologne CampaignTom Ford's latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image… [More] | |||||||||
Tom Ford's Controversial Ads Part IIINaughty Menswear AdThat dirty-minded Tom Ford has released yet another risque ad. The studly young fashion designer has released a series of controversial ads which people either love or hate, all of them very, very sexy.… [More] |
Racy Product PlacementDo Tom Ford's Vaginads Cross the Line?Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns.
In Tom Ford’s risque new campaign, just like his last ad, (see below) a very… [More] |
F-ck the EnvironmentDiesel's Global Warming Ready CampaignDiesel's latest advertising campaign is timely to say the least. The campaign depicts a drastically changed world, altered by the effects of Global Warming. Taking on a long time serious issue, but one… [More] | |||||||||
