Intentional Viral

Building entire campaigns to offend and push limits
Implications - Rather than relying heavily on traditional print and TV media, Diesel and Tom Ford use the viral web to appeal to their younger demographic. Inspired companies should note that their success has been driven by the ability to evoke emotion, usually through shock or humor. And with multiple executions, there’s less chance of message fatigue for an audience that’s easily bored.
SCORE: 6.7
Viral Top 6 Examples: 911,909 Total Clicks Mar 07 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
When Ads Cross The Line - Is Tom Ford's New Campaign Too Naughty
SCORE: 6.9
Viral 414,512 Clicks Pub: Jun 3, 08
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
We have come to expect Tom Ford to push the envelop with his provocative advertising, but these newly released ads for the Tom Ford Spring/Summer 08 campaign disregard any decency guidelines and boldly… [More]
MySpace Inspired Fashion Ads - Diesel Intimates Campaign
SCORE: 6.5
Viral 99,209 Clicks Pub: Jun 30, 08
MySpace Inspired Fashion Ads
Diesel Intimates Campaign
My favorite brand, Diesel, has unveiled a collection of MySpace-inspired fashion ads for their Diesel Intimates line. The fashion photographs of the line of underwear and intimate sleepwear items are shot… [More]
Tom Ford's Racy New Ad - Controversial Cologne Campaign
SCORE: 6.9
Viral 100,268 Clicks Pub: Aug 23, 07
Tom Ford's Racy New Ad
Controversial Cologne Campaign
Tom Ford's latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the provacative image… [More]
Tom Ford's Controversial Ads Part III - Naughty Menswear Ad
SCORE: 6.9
Viral 103,729 Clicks Pub: Mar 3, 08
Tom Ford's Controversial Ads Part III
Naughty Menswear Ad
That dirty-minded Tom Ford has released yet another risque ad. The studly young fashion designer has released a series of controversial ads which people either love or hate, all of them very, very sexy.… [More]
Racy Product Placement - Do Tom Ford's Vaginads Cross the Line?
SCORE: 6.9
Viral 157,840 Clicks Pub: Sep 23, 07
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford’s risque new campaign, just like his last ad, (see below) a very… [More]
F-ck the Environment - Diesel's Global Warming Ready Campaign
SCORE: 6.1
Viral 36,351 Clicks Pub: Mar 7, 07
F-ck the Environment
Diesel's Global Warming Ready Campaign
Diesel's latest advertising campaign is timely to say the least. The campaign depicts a drastically changed world, altered by the effects of Global Warming. Taking on a long time serious issue, but one… [More]