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Informed Indulgence

Sweets are receiving a health-conscious overhaul for guilt free enjoyment

Implications - Allergies and diet restrictions have had a strong influence on the food market. As a result, more and more companies are offering more healthful options, even in the unlikely area of desserts. Whether a slight variation on an existing recipe or a new product all together, consumers are demanding a more healthful way to indulge their cravings without the guilt.
Trend Themes
1. Health-conscious Desserts - The trend towards creating desserts with healthful ingredients has been growing as consumers demand more nutritious and guilt-free indulgences.
2. Incorporating Unlikely Ingredients - Food companies and individuals are experimenting with incorporating unexpected ingredients such as avocado and black beans in desserts to make them healthier while retaining the taste.
3. Crystal Healing Properties - Incorporating natural minerals and crystals into food products can enhance perceived health benefits and improve overall physical, mental, and spiritual well-being as seen in the Crystalpops trend.
Industry Implications
1. Food and Beverage - Incorporating healthier ingredients and experimenting with unexpected ingredients can lead to disruptive innovations in the food industry.
2. Wellness - The focus on health and wellness is a growing trend that offers disruption opportunities for industries offering products and services in this space.
3. Fashion and Beauty - The emphasis on crystal healing properties can also be seen in the beauty and fashion industry with the growing trend of crystal-infused products.
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
628,085 Total Clicks
Date Range:
Apr 13 — Jul 13
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Health-Conscious Mineral Snacks
Health-Conscious Mineral Snacks
Crystalpops by Ana Rita Sousa Endorse Crystal Healing Properties
Crystalpops are a collection of health-conscious popsicle snacks that are inspired by crystal and mineral shapes. In addition to mimicking a series of crystal-resembling forms, these sugary snacks... MORE
Healthy Cookie-Inspired Pancakes
Healthy Cookie-Inspired Pancakes
These Oreo Cookie Pancakes Combine Breakfast with Dessert
Oreo cookies are one of the most popular confectionery treats in the world. While Oreos are for dunking into milk and baking into desserts, did anyone ever think to fuse these yummy chocolate... MORE
Organic Gourmet Ice Pops
Organic Gourmet Ice Pops
Augie’s Gourmet Ice Pops are an All-Natural Healthy Treat
Summer is almost upon us and that means it is time to fill your freezer with frozen confections; before you go out and buy a box of sugar-filled frozen ice, you should try one of these delicious... MORE
Black Bean Baked Goods
Black Bean Baked Goods
These Healthy Brownies use a Variety of Quality Ingredients
Brit+Co has genius ways to remake classic DIY crafts, baking and cooking recipes and tech ideas, like these healthy brownies. While it may sound impossible, the variety of quality, nutritious... MORE
Savory Avocado Pie
Savory Avocado Pie
This Run Hard Eat Clean Key Lime Dessert Infuses a Creamy Fruit Ingredient
Filled with avocado goodness, this Run Hard Eat Clean dessert puts an interesting spin on traditional key lime pie. The Run Hard Eat Clean blog is always chock-a-block full of healthy and refreshing... MORE
Calming Green Tea Cookies
Calming Green Tea Cookies
These Tasty Green Tea Cookies Make for Refreshing Snacks
Those who dabble in baking will be intrigued by these tasty green tea cookies. These delicious snacks combine all the calming goodness of green tea with the sweet taste of sugar cookies. This... MORE

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