Infantilized Matrimony

As more couples put off marriage, brands scramble to encourage unions

Implications - Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized.
SCORE: 5.6
Warm Top 6 Examples: 369,123 Total Clicks Aug 13 - Sep 14
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Consumer Insight Topics: Pop CultureLifestyleWeddings
Tradition-Breaking Rings - This Black Engagement Ring is a Distinct Change from the Norm
SCORE: 7.1
Viral 236,629 Clicks Pub: Aug 5, 13
Tradition-Breaking Rings
This Black Engagement Ring is a Distinct Change from the Norm
This black engagement ring evokes glamor and is perfect for the stylish and trendsetting bride-to-be. Created with luxurious 14k black gold and a 1.0 carat black diamond, the ring is definitely the... [More]
Disney-Inspired Engagement Rings - These Disney Engagement Rings are Inspired by the Film Frozen
SCORE: 7.2
Viral 89,638 Clicks Pub: Mar 15, 14
Disney-Inspired Engagement Rings
These Disney Engagement Rings are Inspired by the Film Frozen
The widely popular Disney film has become even bigger with these Disney engagement rings. Frozen has taken over and people are creating parodies, outfits and much more. The positive feedback the... [More]
Alternative Wedding Rings - Endswell Jewelry Designs 3D-Printed Jewelry for People's Big Day
SCORE: 5.3
Hot 6,038 Clicks Pub: Sep 16, 14
Alternative Wedding Rings
Endswell Jewelry Designs 3D-Printed Jewelry for People's Big Day
When it comes to alternative wedding rings, embracing technological advancements might be the way to go. For instance, Endswell Jewelry has created a striking collection of 3D-printed designs that... [More]
Romantic Heartful Pumps - The Love Me Shoes by Charlotte Olympia are Perfect for a Bride
SCORE: 4.4
Warm 4,856 Clicks Pub: Sep 22, 13
Romantic Heartful Pumps
The Love Me Shoes by Charlotte Olympia are Perfect for a Bride
If you’re still thinking about what you want to wear on your feet as you walk down the aisle, The Love me shoes by Charlotte Olympia are a sweet and romantic choice. These six-inch pretty... [More]
Anime Cartoon Engagement Rings - The Pokemon Anime Wedding Ring Will Capture a Spouse's Heart
SCORE: 4.7
Warm 27,817 Clicks Pub: Dec 18, 13
Anime Cartoon Engagement Rings
The Pokemon Anime Wedding Ring Will Capture a Spouse's Heart
The Pokémon anime wedding ring designs from Paul Michael Design on Etsy are sure to capture the hearts of loved ones, as one would a pocket monster. But as any Pokémon fan knows, if you want to... [More]
Romantic Disney Shoe Decals - These Bridal Shoe Stickers are Perfect for a Disney-Inspired Wedding
SCORE: 3.2
Mild 4,145 Clicks Pub: Sep 9, 13
Romantic Disney Shoe Decals
These Bridal Shoe Stickers are Perfect for a Disney-Inspired Wedding
If you’re looking for a way to personalize your wedding shoes, bridal shoe stickers are definitely a great idea. These sweet and romantic decals stick perfectly on the bottom of the shoe and... [More]