Homespun Scent

Current fragrance concepts place the production process in consumers' hands

Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
SCORE: 6.9
This Quarter and Warm Top 6 Examples: 11,160 Total Clicks Mar 14 - Oct 16
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Consumer Insight Topics: Art & DesignFashionCosmeticsDIY
Fragrance-Blending Kits - This Kit Allows Customers to Mix Their Own Customized Fragrances
SCORE: 6.8
Hot 4,518 Clicks Pub: Jul 21, 15
Fragrance-Blending Kits
This Kit Allows Customers to Mix Their Own Customized Fragrances
Designer Kyugum Hwang created a handy new kit that allows you to whip up your own customized fragrances based on color and personal scent preferences. While there are a plethora of pre-mixed... [More]
Recycled Reed Diffusers - All Elements of Hello Natural's DIY Diffuser Are Upcycled
SCORE: 6.4
Warm 3,098 Clicks Pub: May 12, 15
Recycled Reed Diffusers
All Elements of Hello Natural's DIY Diffuser Are Upcycled
In the spirit of Earth Day, Hello Natural created a Recycled DIY Diffuser in order to show that adding fragrance to your home doesn’t have to involve a lot of expenses and toxic chemicals.... [More]
DIY Decorative Diffusers - This DIY Reed Diffuser Project Includes Tiny Triangular Flag Decor
SCORE: 5.2
Warm 1,193 Clicks Pub: Jun 24, 15
DIY Decorative Diffusers
This DIY Reed Diffuser Project Includes Tiny Triangular Flag Decor
This DIY reed diffuser is a super speedy craft that instantly brightens up any room. From the blog Sugar and Cloth, the five minute project is a cute and colorful way to dress up existing decor and... [More]
Scented Wood Air Fresheners - This Wooden DIY Air Freshener is Made Using Craft Wood and Oil
SCORE: 5.6
This Year and Warm 621 Clicks Pub: Feb 18, 16
Scented Wood Air Fresheners
This Wooden DIY Air Freshener is Made Using Craft Wood and Oil
With DIY culture continuing to be in full swing, this DIY air freshener is an easy way to help bring customized scents to vehicle interiors. Starting with craft wood, the cut pieces are smothered in... [More]
Essential Oil Carpet Cleaners - This DIY Carpet Cleaner Uses Natural Purifying Oils
SCORE: 5.8
This Quarter and Mild 137 Clicks Pub: Oct 20, 16
Essential Oil Carpet Cleaners
This DIY Carpet Cleaner Uses Natural Purifying Oils
Lifestyle blogger and natural product advocate Alicia Brothers has devised an easy DIY carpet cleaner that makes use of easily available household supplies along with a dash of essential oils for... [More]
DIY Solid Perfumes - Kirbie Johnson of Popsugar Creates a Quaint Homemade Fragrance
SCORE: 2.9
Untested 1,593 Clicks Pub: Mar 20, 14
DIY Solid Perfumes
Kirbie Johnson of Popsugar Creates a Quaint Homemade Fragrance
The DIY solid perfume is a great way to get that signature scent no one else has. Most importantly, it is personalized on a budget. So instead of giving up an arm and a leg just to enjoy a custom... [More]